Tag Archives: Patients

Crowdsourced Clinical Trials?

By Russ Ward (@russcward) Recently Ed Silverman wrote about Patient-Reported Outcomes on Internet Sites on Pharmalot - based on a study published in last months Nature Biotechnology that was...
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Dx Via iPad? Believe It.

By Russ Ward (@russcward) One of the great ongoing achievements of the human race is the ability to measure our world with ever-increasing precision. In centuries past, inventions such as...
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PHARM FRESH: “Chronic Babe” Jenni Prokopy Proposes a League of Health Community Heroes

Jenni Prokopy, better known as @ChronicBabe, discusses the problems that health communities face and puts forth the rallying cry for a league of health community heroes to overcome the stigma...
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PHARM FRESH: Jennifer Dyer talks about how Ohio State University Hospital Uses Social Media

Jennifer Dyer talks e-mailing with patients, instant health reporting through Facebook, and using Twitter and YouTube to unify advocacy messages. She also shares exciting information about a new...
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PHARMA 101: Roles and Responsibilities in the Online Conversation

This blog post is part of a crash-course series about the state of the healthcare industry, and the vital information that every pharma marketer needs to know. By Rob Kempton...
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COUNTERPOINT: Social Media Hurts Patients’ Health Decisions

This post is part of a series of point/counterpoint arguments proposed by different members of the Pixels & Pills staff. Were strong believers that healthy arguments can yield the best...
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POINT: Social Media Helps Patients Make Better Health Decisions

This post is part of a series of point/counterpoint arguments proposed by different members of the Pixels & Pills staff. Were strong believers that healthy arguments can yield the best...
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Context Media’s Rishi Shah Tackles the Challenges of Point-of-Care with Novo Nordisk’s Paul Stevenson

Rishi Shah, CEO of Context Media, talks about the high ROI of Point of Care and the unique challenges in the diabetes sector to reach and enhance the lives of busy patients and doctors. function...
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Healthy Interactions’ Chris Economos Talks About Engaging Patients To Make Healthy Decisions Both Offline and Online

Chris Economos, Director of Business Development for Healthy Interactions, discusses the value of facilitating community discussions both online and offline to help patients develop strategies to...
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COUNTERPOINT: Is Social Media Better than Face-to-Face Interaction?

This post is part of a series of point/counterpoint arguments proposed by different members of the Pixels & Pills staff. Were strong believers that healthy arguments can yield the best...
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Generation Y and Health: Dealing with Depression

This post kicks off our new series on Generation Y and their relationship with their health. From challenges to epidemics, this series attempts to expose how these digital natives are managing...
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How Comedy Would Reinvent the Healthcare Industry

All the worlds a stage and comedians have mastered the ability to also make the world its audience. As pharmaceutical marketers look to strengthen relationships with patients, prospects,...
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