Tag Archives: media

18 Feb/11

Defining Moments of 2010: February

The Defining Moments series looks back at the biggest events of 2010 to see what we can learn from them here at P&P, to work better in our calling, in 2011 and beyond. By DJ Edgerton...

Posted in Digital Health, Social Media | Tagged brand, celebrity, charity, crisis management, defining moments, honor, integrity, lesson, media, public relations, representative, social media, spokesperson, sponsorships, transparent | Leave a comment

13 Jan/11

Defining Moments of 2010: January

Photo by Shaul Schwarz (Getty) for TIME The Defining Moments series looks back at the biggest events of 2010 to see what we can learn from them here at P&P, to work better in our calling, in...

Posted in Digital Health, Social Media | Tagged action, aid, citizen journalism, community, crisis, crowdfunding, death, devastation, disaster, Earthquake, Education, fund, future, Haiti, Health, healthcare, help, information, inspire, lives, local, map, media, mobile, News, photos, PSFK, relief, SMS, social media, Teach Shirts, text, Twitter, viral, wiki | Leave a comment

4 Jan/11

Twitter: What’s It For?

By Kimberly Reyes (@CommDuCoeur) One of the biggest issues affecting business throughout 2010 and before has been how much the media that covers business has compacted. This summer at the eXL...

Posted in Social Media | Tagged business, conference, discussion, e-mail, journalism, livetweeting, media, multitask, notes, participation, presentation, quotes, social media, statustics, strategy, Twitter | Leave a comment

12 Nov/10

The Health Tweeder Wins An Rx Club Award!

By Krissy Goelz A huge thank you to the RX Club for hosting a wonderful event last night! Starting at 6:30, industry insiders descended upon Metropolitan Club in NYC to celebrate the latest...

Posted in Social Media | Tagged Awards, digital, event, Health Tweeder, media, mix, multi-channel, Pharmaceutical industry, Rx Club, traditional, win | Leave a comment

27 Jul/10

Watching the Media: Avandia

Image courtesy of Present Diabetes By Russ Ward (@russcward) Over the last couple of weeks, if you havent heard people talking about Avandia, GlaxoSmithKlines diabetes drug, you must have been on...

Posted in Social Media | Tagged advertising, Avandia, Blogs, cardiology, community, FDA, GlaxoSmithKline, live, marketing, media, Medicine, News, PR, press, public relations, restrictions, Twitter | Leave a comment

11 Jun/10

The Six A’s for Managing Legal Disputes

Kristie Kuhl, JD, Senior Vice President, Makovsky + Co is a counselor on issues that impact biotechnology, specialty pharma, health-product distribution and medical devices. She led issues...

Posted in Social Media | Tagged advertising, business, Lawsuit, Legal Issues, marketing, media, patient, public relations, social media, trust | 8 Comments

17 May/10

Interview with AstraZeneca’s Earl Whipple

Earl D. Whipple is the Senior Director of Business Communications and Digital Media for AstraZeneca. In an effort to drive online visibility and digital engagement for one of the world's leading...

Posted in Social Media | Tagged AstraZeneca, Blogs, corporate social responsibility, Earl Whipple, Education, Facebook, FDA, healthcare community, marketing, media, Pharma, Pharmaceutical industry, social media, technology, Thought Leaders, Trends | 13 Comments

4 May/10

This post is part of our series on creativity in Pharma, where we'll highlight some of our favorite campaigns, provide case studies on truly innovative marketing techniques, and celebrate a crucial...

Posted in Social Media | Tagged advertising, branding, Cialis, commercials, creativity, Cymbalta, Detrol, DTC, innovation, Lunesta, marketing, media, Patients, Pfizer, Pharma, Pristiq, social media, television, Trends, Zoloft | 4 Comments

26 Apr/10

Join Pixels & Pills at the 2nd Annual Social Communications & Healthcare: Case Studies & Roundtables!

In the past year or so, it has become an indisputable fact among the healthcare community that social media has become an important vehicle for facilitating change within the industry. From medical...

Posted in Digital Health, Social Media | Tagged digital strategy, Education, events, FDA, media, Pharma, social media, technology, Thought Leaders, Trends | 9 Comments

23 Apr/10

Oh, Manny What a Night!

By Sven Larsen (@zemoga) Congratulations, to our co-sponsors, Palio, who won the Vision Award last night at the 21st Annual Med Ad News Manny Awards. The Vision award is given to the idea,...

Posted in Social Media | Tagged Awards, creativity, innovation, media, Pixels & Pills, social media, Thought Leaders | 1 Comment

1 Apr/10

Will you be at the 10th Annual DTC National Conference?

Next week, 600 of the worlds leading pharmaceutical executives and marketing professionals will gather in our nations capital for the 10th Annual DTC National Conference. From April 7th to April 9th,...

Posted in Digital Health, Social Media | Tagged advertising, communication, Conferences, creativity, digital strategy, Direct-to-consumer advertising, DTC National Advertising Awards, DTC National Conference, Education, Health Care Reform, innovation, marketing, media, Pharma, social media, technology, Thought Leaders, Top 25 DTC Marketers | 3 Comments

19 Mar/10

How to Become a Great Storyteller

By Sven Larsen (@zemoga) Has this ever happened to you? Some well meaning person (maybe a child, maybe a date, maybe a business acquaintance) says "So what's your story?". And you freeze or mumble...

Posted in Social Media | Tagged communication, creativity, Digital Tools, media, storytelling, Thought Leaders, user needs | 1 Comment