Tag Archives: innovation
Thinking Doctors? Think Smartphones.
Photo courtesy of Fast Company By Sven Larsen (@zemoga) A recent survey investigated physicians use of smartphones, and how it fits in to their detailing preferences. Here are some of the top...
Posted in Digital Health
Tagged application, BlackBerry, communications, doctor, Droid, e-detailing, innovation, IPhone, prescriptions, smartphone, technology
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Zee Future Of Health
By Daniel Licht (@thedvl) Recently Zemoga worked with PSFK on concepts for their new report in conjunction with UNICEF. Now those are some big names. PSFK, for those that don't know are the...
Posted in Digital Health
Tagged Augmented reality, creativity, crowdfunding, Design, future, healthcare industry, innovation, mobile, PSFK, SMS, social media, technology, Trends, UNICEF
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Mayo Clinic Plans to Build the First Healthcare Social Media Center
Photo courtesy of University of Minnesota By Kimberly Reyes (@CommDuCoeur) Designed to "spur broader and deeper engagement in social media by hospitals, medical professionals and patients," the...
Posted in Social Media
Tagged Conferences, Education, Facebook, healthcare, innovation, Marketing and Advertising, Mayo Clinic, social media, training, Twitter
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Are You Ready to Get UnNiched?
By Kimberly Reyes (@CommDuCoeur) Seth Godin wrote a blog post that identifies two kinds of schooling: one where "you learn technique, facts and procedures, and one where "you learn to see, learn...
Posted in Digital Health, Social Media
Tagged awareness, cause, change, charity, communications, Communities, conference, empower, event, Fard Johnmar, health policy, healthcare, innovation, Lung Cancer Alliance, marketing, Seth Godin, unNiched
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The Ghost in the Machine
By Marty Hardin (@mjhardin) In Gilbert Ryle's 1949 book The Concept of Mind, he introduced the phrase which titles this blog entry. He is arguing against Descartes' concept of mind/body...
Posted in Social Media
Tagged communication, Conferences, doctors, engagement, innovation, insight, marketing, Patients, Pharma, research
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The Experience of a Lifetime: Erik Hauser & Experiential Marketing
Above: Proctor & Gamble set up posh Charmin toilet tissue-equipped restrooms in New York's Times Square. By Kimberly Reyes (@CommDuCoeur) Aprils National DTC Conference in Washington DC had...
Posted in Social Media
Tagged advertising, branding, communication, consumer, creativity, experiential, innovation, marketing, patient, Pharma, Trends, User Experience
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Eric Topol on Wireless Medicine
By Sven Larsen (@zemoga) Eric Topol is one of the most preeminent cardiologists in the world. He's also a blogger and TED speaker. At TEDMED this past fall, he spoke about some applications...
Posted in Digital Health
Tagged Eric Topol, Health care, innovation, Medicine, mobile, smartphone, technology, TED, tools, Trends, wireless
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Following Up With Steve Woodruff of Impactiviti
This post wraps up our week-long discussion around the topic "What Would the Government Regulate?" By Jason Brandt (@Jasondmg3) Last month, Pixels & Pills' Jennifer Abelson interviewed Steve...
Why the Core Visual Aid is DEAD…Vive la IVA!
By Paul Harrington R.I.P., CVA. Friends, Romans, and countrymen, lend me your ears: I come not to praise the CVA, but to bury it. The CVA or Core Visual Aid the most commonly used sales tool...
Posted in Digital Health, Social Media
Tagged creativity, Design, Digital Tools, drug safety, Education, innovation, interactive, marketing, Opinion, Pharmaceutical industry, Sales
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Healthcare Creative Showcase
This post continues Creativity in Pharma week as we salute the noteworthy campaigns, commercials, and websites designed to compel and inspire inspire the healthcare community. By Kimberly Reyes...
Posted in Social Media
Tagged advertising, branding, communication, creativity, digital strategy, Education, innovation, marketing, Patients, Pharma, Web Design, website
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Beloved Pharma TV Commercials
This post is part of our series on creativity in Pharma, where we'll highlight some of our favorite campaigns, provide case studies on truly innovative marketing techniques, and celebrate a crucial...
Posted in Social Media
Tagged advertising, branding, Cialis, commercials, creativity, Cymbalta, Detrol, DTC, innovation, Lunesta, marketing, media, Patients, Pfizer, Pharma, Pristiq, social media, television, Trends, Zoloft
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Revolution meets reform: can social media help shrink health disparities in the United States?
By Jim Mittler, PhD, Medical Director (@jim_mittler) We all know that the social media revolution is happening and it cannot be stopped¢‚Ǩ"this is according to the exponential growth of...
Posted in Social Media
Tagged #fdasm, #hcsm, American Recovery and Reinvestment Act of 2009, communication, Communities, Digital divide, digital strategy, drug safety, Education, Facebook, Health care, Health Care Reform, innovation, Legal Issues, mobile, patient portal, Patients, Pharmaceutical industry, social media, technology, United States, WebMD, YouTube
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