Tag Archives: innovation

2 Dec/10

Children and Disease Stigma – What Are We Doing To Teach Tolerance?

Image courtesy of Disney's Recess By Kimberly Reyes (@CommDuCoeur) As adults, nearly all of us look back on our middle school days and shudder: some of us were too skinny, too large, too tall, or...

Posted in Social Media | Tagged adherence, adolescent, chronic condition, circle of care, communication, Communities, depression, disease, Education, engagement, epatient, Health, healthcare, innovation, management, marketing, MySpace, National Psoriasis Foundation, Pew Research Center, Pharma, pre-teens, research, social, social media, stigma, technology, teens, treatment, user needs | Leave a comment

1 Dec/10

Social Media Mining: Raw, Unfiltered Patient Insights Drive Innovation

Today's guest blog post comes from Chris Kelly, MEd, MA, Director of Health Education at HealthEd. Prior to HealthEd, Chris was director of education for the Alzheimer's Association and also served...

Posted in Social Media | Tagged Alzheimer's, barriers, caregiver, community, drivers, Education, healthcare, innovation, insight, journey, marketing, mining information, self-management, side effects, social media, symptoms, treatment | 1 Comment

22 Nov/10

Things to be Thankful For

By Jason Brandt (@JasonDMG3) Your house is overflowing with little handprint turkeys, construction-paper Pilgrim hats, and grocery bags full of pureed pumpkin, pecans and crescent rolls. Visions...

Posted in Social Media | Tagged bloggers, cloud, community, connection, conversation, Digital Tools, empathy, FDA, guidance, information, innovation, internet, meaningful, network, opportunity, Patients, Pharma, Pharmaceutical industry, platform, social media | Leave a comment

5 Nov/10

The Pixels & Pills Blog Picks Up a Platinum MarCom Award!

Sponsored by the Association of Marketing & Communication Profesisonals, the MarCom Awards is one of the largest international competitions that rewards industry professionals for excellence in...

Posted in Digital Health, Social Media | Tagged award, Blog, breaking news, communications, competition, coverage, dialogue, digital Pharma, events, innovation, insight, marketing, News, recognition, social media, Twitter | Leave a comment

2 Nov/10

Crossing Over to the Dark Side

By Russ Ward (@russcward) This fall, the chair of neurology at famed Brigham and Womens Hospital did something unexpected. He didnt lead another new study or pioneer a new procedure or publish a...

Posted in Social Media | Tagged change, creativity, Education, FDA, innovation, job, move, Pharma, Pharmaceutical industry, social media, surprise, Thought Leaders, Trends | 1 Comment

1 Nov/10

Get in the Game!

By DJ Edgerton (@wiltonbound) Back in August, we talked about how games have evolved from Pong and Space Invaders, to currently popular social-network games like Farmville. As we pointed out,...

Posted in Social Media | Tagged Augmented reality, condition, console, diabetes, disorder, doctor, Education, group, Health, health management, innovation, patient, physical therapy, rehabilitation, social media, Virtual reality | Leave a comment

29 Oct/10

Future Vision

By Dan Bobear (@dbobear) In many industries, economic conditions are slowly improving and as everybody becomes less stressed about job losses, furloughs and other ramifications of the recession,...

Posted in Digital Health | Tagged audience, brand, communication, community, connect, doctor, economy, engage, future, health advocate, innovation, leadership, listening, marketing, opportunity, patient, planning, promote, smartphone, Social network, strategy, technology | Leave a comment

4 Oct/10

Boehringer Ingelheim’s John Pugh Gives Us His Highlights from ePatient Connections

John Pugh, Head of Online Communications at Boehringer Ingelheim, gives us a rundown of some of his favorite speakers and gives us the inside scoop on exciting new developments at Boehringer...

Posted in Social Media | Tagged #epatcon, Boehringer Ingelheim, caregivers, disruptive, engagement, ePatient Connections, events, innovation, John Pugh, Patients, perspectives, social media, Video | Leave a comment

16 Sep/10

The Importance of Creativity in a Recession

By Dan Licht (@thedvl) The Great Recession. Are we in it? Are we out of it? Did it ever exist? You can find people who will argue all three sides, but whats pretty plain is, whatever it is, many...

Posted in Social Media | Tagged barter, clients, collaborators, creativity, data, focus group, goals, innovation, money, partners, recession, research, survey | Leave a comment

7 Sep/10

Cognitive Surplus: Problem or Solution?

By Sven Larsen (@zemoga) The average American logs about 60 hours a month online, and spends one-third of that time on social networks and playing games, according to data from recent Neilsen...

Posted in Social Media | Tagged cognitive surplus, digital, e-mail, engaging, games, goals, ideas, innovation, instant messaging, Nielsen, questions, social networks, work, YouTube | Leave a comment

2 Sep/10

4 Things Pharma Marketing Can Learn from Other Industries

By Guy Mastrion (@gmastrion) Across all industries, people are using new technologies, tactics and communication mediums to connect with customers and accelerate business momentum. What qualities...

Posted in Social Media | Tagged brand, business, consumer needs, Education, experience, finance, innovation, marketing, mobile, online, OTC, Pharmaceutical industry, product details, regulation, retail, social media, technology, workforce | 2 Comments

30 Aug/10

Are You Succeeding? Are You Sure?

By Jason Brandt (@Jasondmg3) GlaxoSmithKline has decided to change the way they pay bonuses to their sales representatives, tying the amount of the bonuses to the reps efficacy at customer...

Posted in Social Media | Tagged brainstorm, client, communication, customer, diabetes, disease management, Education, information, innovation, marketing, motivation, objectives, Patients, Sales, Salesforce, service, value | Leave a comment