Tag Archives: information
Getting Answers
By Kristin Phillips (@klaphillips) Are you a victim of cyberchondria? That is, do you spend much of your time on Google looking up various symptoms, causes, diseases, treatments, and other...
Posted in Social Media
Tagged ChickRx, cyberchondria, disease, Education, Google, Health, information, online, Pharma, physician, research, thought leader, WebMD, women
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Girls Get Real
By Danielle Bedard Think pharma and health-related topics cant be fun? Think again! Just between us girls (OK, guys take note, too), humor can be an effective communication tool across a range of...
Posted in Social Media
Tagged credibility, demographic, experts, fitness, Health, humor, information, interactive, menopause, relationships, research, sexual health, useful, women
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The Customer of Tomorrow
By Dan Bobear (@dbobear) For the last 12 years Beloit College has released the Beloit College Mindset List, a compilation of cultural touchstones that shape the lives of people entering college...
Posted in Social Media
Tagged culture, customer, customer loyalty, demographic, DTC, engagement, future, games, Generation Y, information, instant gratification, marketing, mobile, online, OTC, prescription, social networks
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Are You Succeeding? Are You Sure?
By Jason Brandt (@Jasondmg3) GlaxoSmithKline has decided to change the way they pay bonuses to their sales representatives, tying the amount of the bonuses to the reps efficacy at customer...
Posted in Social Media
Tagged brainstorm, client, communication, customer, diabetes, disease management, Education, information, innovation, marketing, motivation, objectives, Patients, Sales, Salesforce, service, value
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Clarity in Pharma Writing
By Kimberly Reyes (@CommDuCoeur) Even if you are the most graphic of all designers, even if you are the most chemical of all researchers, you write at work. You write reports, you write PowerPoint...
Posted in Social Media
Tagged audience, clarity, cost, health literacy, information, informed patient, Medicine, smart, treatment, value, vocabulary, writing
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The Application of Offline Skills for Social Media Success
By Todd LaRoche (@toddlaroche) Whether youre just dabbling in social media or if blogging, posting, friending and following are already old hat, your people skills can make or break your social...
Posted in Social Media
Tagged audience, Blog, community, credibility, engagement, etiquette, information, interaction, interest, personality, social media, transparency
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