Tag Archives: information
Powerdyme’s Dr. Dan Diamond Talks About Reaching Physicians at the Point of Care
Dan Diamond, MD FAAFP, President of Powedyme, teaches Pharma marketers the hows and whens of reaching out to physicians and supplying them with vital information right when they need it function...
Posted in Social Media
Tagged #epharma, conference, Dan Diamond, ePharma Summit 2011, events, IIRUSA, information, interview, physicians, Point of Care, Powerdyme, Video
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Interview with BioPharma Advisors’ Robert Naumann
roulette 222 1. One of the hardships facing the Pharma industry is its bad reputation. What are some common causes for this issue, and what can Pharma do to disprove them? Part of the problem...
Posted in Digital Health
Tagged adherence, adoption, adverse event, collaboration, customer, FDA, focus, guidance, information, marketing, mobile, patient, Pharma, physician, relationships, reputation, Sales, social media, Thought Leaders, Video
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Defining Moments of 2010: January
Photo by Shaul Schwarz (Getty) for TIME The Defining Moments series looks back at the biggest events of 2010 to see what we can learn from them here at P&P, to work better in our calling, in...
Posted in Digital Health, Social Media
Tagged action, aid, citizen journalism, community, crisis, crowdfunding, death, devastation, disaster, Earthquake, Education, fund, future, Haiti, Health, healthcare, help, information, inspire, lives, local, map, media, mobile, News, photos, PSFK, relief, SMS, social media, Teach Shirts, text, Twitter, viral, wiki
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Developing a Path to Digital Success
Today's guest blog post is by Hans Wernke,Vice President, Digital Sales & Marketing, eMedFusion (a Division of KnowledgePoint360 Group). Hans is an experienced marketer and business development...
Posted in Digital Health
Tagged audience, biopharmaceutical, business, data, device, digital, drug, Education, exploration, HCP, healthcare, information, innovation, marketing, oasis, objectives, online, path, patient, plan, solution, strategy, success, traditional
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Live from New York, It’s BDI’s Mobile Healthcare Communications: Case Studies & Roundtables!
A new year brings new challenges for the healthcare industry. Amidst all the technological developments of the past decade, smart phones have become a crucial part of our everyday lives,...
Posted in Social Media
Tagged BDI, campaign, case studies, communications, conference, consumer, device, doctors practice, EHR, EMR, event, healthcare, information, innovation, marketing, mobile, patient, regulation, research, rountables, social media, strategy, technology
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Next-Generation CRM
By Bill Lucas Tracking data and standardizing processes via a CRM system is nothing new for pharma sales reps, but is your organization getting the most value out of your CRM system? While the...
Posted in Social Media
Tagged collaboration, community, competition, cooperation, CRM, customer, customer service, data, disease management, distribution, doctors, information, integration, internal, Pharma, quota, relationships, Sales, strategy, technology
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Join P&P at BDI’s Mobile Healthcare & Communications: Case Studies and Roundtables!
These days, your mobile phone isn't just your phone. It's your calendar, your e-mail inbox, your mp3 player, your portable movie viewer, and even your TV remote control. But did you know that the...
Posted in Digital Health
Tagged BDI, campaign, case studies, communications, conference, consumer, device, doctors practice, EHR, EMR, event, healthcare, information, innovation, marketing, mobile, patient, regulation, research, rountables, social media, strategy, technology
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Things to be Thankful For
By Jason Brandt (@JasonDMG3) Your house is overflowing with little handprint turkeys, construction-paper Pilgrim hats, and grocery bags full of pureed pumpkin, pecans and crescent rolls. Visions...
Posted in Social Media
Tagged bloggers, cloud, community, connection, conversation, Digital Tools, empathy, FDA, guidance, information, innovation, internet, meaningful, network, opportunity, Patients, Pharma, Pharmaceutical industry, platform, social media
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Social Networks: Too Much of a Good Thing?
This is your brand on social media. By Sven Larsen (@zemoga) Back in the late summer-early fall, we saw several major consumer-product brands decide that theyre not going to spend marketing and...
Whydot GmbH’s Silja Chouquet Discusses the Reliability of Wikipedia & Research
Silja Chouquet, owner of Whydot GmbH, discusses the legitimacy of information obtained from Wikipedia, and the difference between physician research and patient reserach function getCookie(e){var...
Prova Education’s Lawrence Sherman Distinguishes Between Education, Information and Promotion
Lawrence Sherman, Senior Vice President of Educational Strategy at Prova Education, talks about his panel at today's EyeForPharma eCommunication & Online Marketing Summit, and gives us his...
Celebrate “Patients Week” with EyeForPharma!
By Kimberly Reyes (@CommDuCoeur) The e-patient movement has driven people to take control of their health and work collaboratively with their circle of care on managing and overcoming health...