Tag Archives: information

The Watson Computer and Health Care

By Jon Fisher (@jmfisher) Now that IBM super computer Watson has trounced Jeopardy players its ready to take on health care. Watson is an artificial intelligence computer system made up of 90...
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Social Media All-Stars: Pharma Brands

This post is part of a series of posts highlighting the current champions in healthcare social media. A lot has changed in the past year or so, and some social media superstars have emerged. Here,...
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The Increasing Role of Social Media During A Crisis

By Tiffany Ryan (@TiffanyRyan) I remember the day the of the Challenger explosion vividly. I was home from school sick on the couch, excited to watch the shuttle launch. I remember yelling to my...
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Using Social Networking to Promote Your Blogging Efforts

(Photo courtesy of The Next Web) By Kristin Phillips (@KLAPhillips) Many bloggers find that creating compelling blog content isnt always a field of dreams; just because you build it, doesnt mean...
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PHARMA 101: Roles and Responsibilities in the Online Conversation

This blog post is part of a crash-course series about the state of the healthcare industry, and the vital information that every pharma marketer needs to know. By Rob Kempton...
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COUNTERPOINT: Social Media Hurts Patients’ Health Decisions

This post is part of a series of point/counterpoint arguments proposed by different members of the Pixels & Pills staff. Were strong believers that healthy arguments can yield the best...
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Interview with Hope Phones’ Tierney O’Dea

Back in February, we held a tweetup and phone drive at the 10th Annual ePharma Summit in NYC to benefit HopePhones.org. We interviewed Tierney O'Dea about how she became involved with Hope Phones...
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POINT: Is Social Media Better than Face-to-Face Interaction?

This post is part of a series of point/counterpoint arguments proposed by different members of the Pixels & Pills staff. We're strong believers that healthy arguments can yield the best...
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Issues in DTC: New Approaches to Patient Compliance

By Kimberly Reyes (@CommDuCoeur) Patient compliance continues to be a major threat to healthcare, and a big concern for the pharmaceutical industry. Non-compliance has been proven to negatively...
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Social Media All Stars: Patients

Most of us arent lucky enough to have a doctor in the house, so it makes sense that 80 percent of Americans turn to the Internet to get information about diseases, procedures, doctors, hospitals,...
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Why blog?

By Andy Smith (@andysmithpalio) Even though there are 126 million blogs available - 73,932 new ones popped up in the last 24 hours many businesses are still gun-shy about blogging. Whats the hold...
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ComScore’s John Mangano Presents Insightful Data About How Patients Research Information Online

John Mangano, Vice President at ComScore, talks with Pixels & Pills about the surprising level of trust between patients and the information they obtain online, and how doctors are reacting to...
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