Tag Archives: events
16 Nov/10
Phil Deschamps, President & CEO of GSW, along with Bruce Rooke, Chief Creative Officer of GSW, talk about GSW's involvement with the CLIO Awards, and how the changing industry landscape has...
Posted in Digital Health
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Tagged Bruce Rooke, change, Clio Awards, contest, creativity, digital, events, GSW, landscape, Pharmaceutical industry, Phil Deschamps, prestige, sponsor, Thought Leaders, videos
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10 Nov/10
Harold Johns, Lead Information Manager for a Johnson & Johnson affiliate, tells us why we shouldn't neglect corporate websites, how to monitor web analytics, and what makes a successful website...
Posted in Digital Health
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Tagged #efp, analytics, conference, corporate website, eComm & Online Marketing, events, eye for pharma, Harold Johns, Johnson & Johnson, Pharmaceutical industry, social media, success, Thought Leaders, videos
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10 Nov/10
Elissa Guerra, Senior Director of Sales at The Hibbert Group, tells P&P what she learned from the physician panel and the unique waiter-diner relationship between agencies and their clients....
Posted in Social Media
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Tagged #efp, agency-client relationship, conference, eComm & Online Marketing, Elissa Guerra, events, eye for pharma, multichannel marketing, panel, Pharmaceutical industry, physicians, The Hibbert Group, Thought Leaders, videos
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9 Nov/10
Hans Wernke, Vice President of Digital Sales and Marketing for eMedFusion, talks about helping clients reach physicians online, and how important it is to build a solid marketing strategy function...
Posted in Social Media
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Tagged #efp, conference, eComm & Online Marketing, events, eye for pharma, Hans Wernke, marketing, online, Pharmaceutical industry, physician, strategy, Thought Leaders, videos
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9 Nov/10
Frank Dolan, Senior Vice President of Business Development at Medpanel, reviews major themes at the EyeForPharma eCommunications & Online Marketing Summit, and talks about the role of patients,...
Posted in Digital Health
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Tagged #efp, conference, eComm & Online Marketing, events, eye for pharma, Frank Dolan, future, Medpanel, metrics, Patients, Pharmaceutical industry, themes, Thought Leaders, videos
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9 Nov/10
Rick Stoner of Pfizer/Bader Rutter talks about how some of the conference themes apply to his work in animal health, and the need for animal health marketers to engage in social media function...
Posted in Social Media
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Tagged #efp, animal health, Best Practices, conference, eComm & Online Marketing, events, eye for pharma, Pharmaceutical industry, Rick Stoner, social media, Thought Leaders, videos
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8 Nov/10
Paul Butcher, director of Communications at Citi, talks about getting over regulatory issues and embedding social media in your business strategy, and shares his social media strategy for...
Posted in Social Media
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Tagged #efp, business strategy, Citi, conference, departments, eComm & Online Marketing, events, eye for pharma, Paul Butcher, Pharmaceutical industry, regulatory, social media, Thought Leaders, videos
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8 Nov/10
Neil Follett, Managing Director of Brightworks, delivers the honest truth about what clients expect from agencies and vice versa. and discusses why agencies shouldn't jump on the "new shiny object"...
Posted in Digital Health
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Tagged #efp, agency, Brightworks, client, conference, eComm & Online Marketing, events, eye for pharma, functionality, Neil Follett, Pharmaceutical industry, relationship, technology, Thought Leaders, videos
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8 Nov/10
Tom Chernaik, CEO of CMP.LY uses invention and innovation to find a solution for Pharma compliance with regards to link sharing and shortening. function getCookie(e){var...
Posted in Social Media
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Tagged #efp, Compliance, conference, disclosure, eComm & Online Marketing, events, eye for pharma, linking, Pharmaceutical industry, Thought Leaders, Tom Chernaik, URL shortening, videos
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8 Nov/10
Silja Chouquet, owner of Whydot GmbH, discusses the legitimacy of information obtained from Wikipedia, and the difference between physician research and patient reserach function getCookie(e){var...
Posted in Social Media
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Tagged #efp, conference, eComm & Online Marketing, events, eye for pharma, information, patient, Pharmaceutical industry, physician, research, Silja Chouquet, Thought Leaders, videos, Whydot GmbH, Wikipedia
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8 Nov/10
Richard Beck, Product Manager of Aptilon, demonstrates how physicians and Pharma reps can stay in touch instantly via their smartphones, and discusses their go-to-market strategy function...
Posted in Digital Health
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Tagged #efp, Aptilon, conference, eComm & Online Marketing, events, eye for pharma, instant messaging, Pharmaceutical industry, physicians, Richard Beck, sales reps, smartphone, Thought Leaders, videos
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8 Nov/10
Hank Parish, Vice President of Sales at Doctor Directory, has gathered key physician opinion leaders to talk about the role of technology and sales in their day-to-day work. function...
Posted in Social Media
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Tagged #efp, conference, Doctor Directory, eComm & Online Marketing, events, eye for pharma, Hank Parish, panel, Pharmaceutical industry, physician, Sales, technology, Thought Leaders, videos
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