Tag Archives: engagement

Killer Apps

by Daniel V Licht (@thedvl) Remember the phrase "killer app? Just a few short years ago, it was the keystone for every new technology platform, whether that platform was a new operating system, a...
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The Social Health Un-Conference

Here at Pixels & Pills, were always trying to push the conversation about health and pharma in the digital space harder and farther along. Which is why we were intrigued when Shwen Gee let us...
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The Challenge of Getting People Involved on Your Website

by Jason Brandt (@jasondmg3) Attracting visitors to your website is one thing; keeping them engaged is another. With patent expiries and a shrinking sales force on the horizon, pharmaceutical...
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POINT/COUNTERPOINT: Can Digital Tools Replace the Sales Force?

This post is part of a series of point/counterpoint arguments proposed by different members of the Pixels & Pills staff. Were strong believers that healthy arguments can yield the best...
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POINT/COUNTERPOINT: Can Digital Tools Replace the Sales Force?

This post is part of a series of point/counterpoint arguments proposed by different members of the Pixels & Pills staff. Were strong believers that healthy arguments can yield the best...
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PharmaCONNECT: A New Way For Pharma to Meet Physicians

Last week, we had the pleasure of speaking with Andy Nimmo, the president of Physicians Office Resource. POR is a media publishing company that offers a catalogue of medical devices and in-office...
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Running Scared: Pharma and the Facebook Wall

by Briana Campbell (@MsMatchGirl) The talk, for a long while now, has been about Facebooks change of guidelines, no longer allowing pharmaceutical companies to turn off comments on their Facebook...
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I Can Haz Compliance?

source Lolcats by Briana Campbell (@MsMatchGirl) Meme ( /ãÀÜmiã¬êm/) is an idea, behavior or style that spreads from person to person within a culture ...memes are said to transmit ideas and...
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Point: Using Social Media for Employee Engagement

by Briana Campbell (@MsMatchGirl) Want to Encourage Innovation? Implement Internal Social Networks. Innovation, a critical differentiator for pharmaceutical companies, is dependent on effective...
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Revisited: Teaching Pharma Marketers About Connectedness

by Sven Larsen (@zemoga) In the fall, we posted a video interview with Sam Yohannan, physical therapist and researcher, and Senior Physical Therapy Specialist & Burn Researcher at New...
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Branching Out

By Jason Brandt (@jasondmg3) Moving beyond your niche is a tricky thing. Done wrong, you end up like New Coke or Michael Jordans baseball career - forced to retreat, tail between your...
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Could Pharma Learn How to be More Open and Cutting-Edge from the FDA?

By Rob Kempton (@manonthemooncon) When you think cutting-edge use of social media, youre probably not thinking of the FDA. While the agency has been criticized for not expediently issuing social...
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