Tag Archives: digital
Attention to Detail
By Kimberly Reyes (@CommDuCoeur) Over the last year, Pfizer, Johnson & Johnson and Depomed have each dealt with product recalls of musty-smelling drugs. The smell was caused by tribomoanisole,...
Posted in Social Media
Tagged Design, detail, digital, drugs, Johnson & Johnson, manufacturing, Pfizer, Pharmaceutical industry, platform, recall, safety, update
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GSW’s Phil Deschamps and Bruce Rooke Talk About How CLIO Brings Prestige to Healthcare and Entering the Digital Age
Phil Deschamps, President & CEO of GSW, along with Bruce Rooke, Chief Creative Officer of GSW, talk about GSW's involvement with the CLIO Awards, and how the changing industry landscape has...
Posted in Digital Health
Tagged Bruce Rooke, change, Clio Awards, contest, creativity, digital, events, GSW, landscape, Pharmaceutical industry, Phil Deschamps, prestige, sponsor, Thought Leaders, videos
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The Health Tweeder Wins An Rx Club Award!
By Krissy Goelz A huge thank you to the RX Club for hosting a wonderful event last night! Starting at 6:30, industry insiders descended upon Metropolitan Club in NYC to celebrate the latest...
Posted in Social Media
Tagged Awards, digital, event, Health Tweeder, media, mix, multi-channel, Pharmaceutical industry, Rx Club, traditional, win
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Catch Up With Pixels & Pills At Digital Pharma East!
Oktoberfest? Halloween? Apple picking? Hayrides? Nope. The real excitement every fall is Exls annual Digital Pharma East! With a lot of events, you have to decide what you want. Conference or...
Posted in Digital Health, Social Media
Tagged conference, digital, DVD, events, healthcare, lecture, marketing, networking, party, Pharma, Thought Leaders, Tweetup, workshops
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Cognitive Surplus: Problem or Solution?
By Sven Larsen (@zemoga) The average American logs about 60 hours a month online, and spends one-third of that time on social networks and playing games, according to data from recent Neilsen...
Posted in Social Media
Tagged cognitive surplus, digital, e-mail, engaging, games, goals, ideas, innovation, instant messaging, Nielsen, questions, social networks, work, YouTube
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New Jobs in Pharma: Interactive New Media Social Web Guru
By Sven Larsen (@zemoga) Which came first the Pixel or the Pill? Thats what were often asked when people talk to us about our media and marketing efforts. Of course, the real question theyre...
Posted in Social Media
Tagged business, digital, marketing, metrics, Pharma industry, Sales, social media, technology, Twitter
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Changing How We Communicate with Doctors
By Todd LaRoche (@toddlaroche) Its no surprise studies indicate that physicians can enhance patient satisfaction by spending more time with them during office visits. Conversely and challenging...
Posted in Social Media
Tagged digital, doctors, DTC, e-detailing, Education, patient, Sales, social media
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DTC: Death to Commercials
By Guy Mastrion (@gmastrion) I'm going to speak heresy as an advertising creative director, specifically one working in healthcare. I'm coming to the belief that the FDA should put an end to...
Posted in Social Media
Tagged advertising, branding, commercials, communication, Compliance, creative, creativity, digital, DTC, FDA, marketing, Pharmaceutical industry, TV, Video
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Countdown to Dosie: Your Vote Counts!
We don't know if you heard, but there's this little thing called the Dosie Awards. And there's this blog that's a finalist in the Best Industry Observer Category. And...well...it's kind of,...
Why Pharma Execs Should Care About Taylor Swift
MTV Shows By Sven Larsen Remember this moment at last month's MTV Video Awards? Chances are you didn't actually see it live, you probably saw it on You Tube (where it has registered over 6...
Posted in Social Media
Tagged branding, digital, Digital Tools, social media, Trends, Video, You Tube
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