Tag Archives: Digital Tools

12 Aug/10

Pixels & Pills Talks to Kevin Kruse about ePatient Connections 2010!

Last year's ePatient Connections conference was the event of the year, attracting some of the most influential voices in the industry and garnering lots of positive feedback from the attendees....

Posted in Social Media | Tagged communication, Conferences, DDMAC, Digital Tools, drug safety, Education, epatient, events, Facebook, FDA, healthcare, interviews, marketing, Online Communities, patient communities, Patients, Pharma, social media, Social network, technology, Thought Leaders, Trends, Twitter, user needs, YouTube | Leave a comment

9 Aug/10

Has Social Media Made “Crisis Communications a Thing of the Past?

By Sven Larsen (@zemoga) On July 26 at the ExL Pharma 6th Annual Public Relations & Communications Summit, Deborah Sittig led a panel discussion called "Social Media in a Crisis (for a full...

Posted in Social Media | Tagged Advertising and Marketing, communication, Customer relationship management, digital strategy, Digital Tools, Facebook, Pharma, public relations, social media, Trends, Twitter | Leave a comment

29 Jun/10

Productivity Applications for Pharma Sales

This post is part of a week-long series identifying the challenges facing Pharma sales, and determining digital solutions to deal with these obstacles. By Bob Mason (@BobMasonPalio) With...

Posted in Digital Health | Tagged Digital Tools, doctor, efficient, Epocrates, Evernote, Google Maps, Pharma, Pharmaceutical industry, Sales, Salesforce, smartphone, technology | Leave a comment

18 Jun/10

Understanding the Patient-Doctor Relationship

By Dan Bobear (@dbobear) Chris Schroeder, CEO of HealthCentral, loves what he calls "empowered patients". He spoke about them at this year's DTC conference this spring, and wrote about them in an...

Posted in Social Media | Tagged communication, Communities, Design, digital strategy, Digital Tools, doctors, Health care, HealthCentral, Patients, social media | 1 Comment

7 Jun/10

Why Healthcare Reform Isnt Just About Insurance

(Photo by Win McNamee/Getty Images North America) By Kimberly Reyes (@CommDuCoeur) On March 23, 2010, President Obama signed his controversial Healthcare Reform Bill into law, with the objective...

Posted in Social Media | Tagged communication, Compliance, Digital Tools, doctors, drug safety, Education, Health care, Health Care Reform, HITECH, Obama, Patients, Pharmaceutical industry, technology | 2 Comments

1 Jun/10

Effectively Measuring Social Media ROI in Pharma

Today's post comes from guest author Kurt Mueller, Chief Digital & Science Officer at Roska Digital. With over fifteen years experience providing digital marketing solutions to the Clinical...

Posted in Social Media | Tagged communication, digital strategy, Digital Tools, Facebook, KPI, marketing, Pharma, ROI, social media, Trends | 9 Comments

26 May/10

Pixels & Pills’ Ultimate Guide to Online Communities

By Bob Mason (@BobMasonPalio) We've talked before about different types of online communities, from Twitter to virtual worlds. The term, "online community" can mean anything from the "big ones"...

Posted in Social Media | Tagged Blogs, Cancer, communication, Conditions and Diseases, digital strategy, Digital Tools, Education, Facebook, Health, marketing, Online Communities, Online community, Patients, social media, Twitter | 3 Comments

25 May/10

Pixels & Pills’ Ultimate Guide to Facebook

By Sven Larsen (@zemoga) How did this whole Facebook thing get started? All it took was a college dropout and a dream. It was February 2004 when 19-year-old Mark Zuckerberg and his fellow Harvard...

Posted in Social Media | Tagged communication, Communities, digital strategy, Digital Tools, Facebook, Mark Zuckerberg, marketing, Pharma, social media, Social network, technology | 3 Comments

10 May/10

Why the Core Visual Aid is DEAD…Vive la IVA!

By Paul Harrington R.I.P., CVA. Friends, Romans, and countrymen, lend me your ears: I come not to praise the CVA, but to bury it. The CVA or Core Visual Aid the most commonly used sales tool...

Posted in Digital Health, Social Media | Tagged creativity, Design, Digital Tools, drug safety, Education, innovation, interactive, marketing, Opinion, Pharmaceutical industry, Sales | Leave a comment

22 Apr/10

The Failed Promise of Virtual Worlds

This post continues our week-long series around the theme of communication, identifying key communities and offering insight on how to reach them. By Jason Brandt (@Jasondmg3) The phrase "virtual...

Posted in Social Media | Tagged communication, Communities, Digital Tools, Education, games, Health care, marketing, patient communities, Pharma, social media, Social network, technology, User Experience, user needs, virtual environment, virtual worlds | 3 Comments

21 Apr/10

Google Sidewiki: The Dust Settles

This post continues our week-long theme of communication, with tips and guidelines on how to reach consumer communities. By Sven Larsen (@zemoga) What can Google's Sidewiki teach us, more than...

Posted in Social Media | Tagged comment, Digital Tools, ePharma Rx, FDA, Google Sidewiki, Impactiviti, John Mack, Legal Issues, marketing, Pharma, Pharma Marketing Blog, social media, Steve Woodruff, technology, Trends, Wendy Blackburn | 2 Comments

2 Apr/10

For The Healthcare Community, There’s An “App” For That

By Marty Hardin (@mjhardin) Whats so great about the iPad? Okay, lets get this clear up front. I havent seen or touched the iPad. But based on 25+ years of using Apple products, a lifetime of...

Posted in Digital Health | Tagged Apple, communication, Compliance, Customer relationship management, Design, Digital Tools, Education, Health care, innovation, iPad, Patients, technology, Touchscreen, Trends, User interface | 3 Comments