Tag Archives: Digital Tools

26 Oct/09

Why Pharma Execs Should Care About Taylor Swift

MTV Shows By Sven Larsen Remember this moment at last month's MTV Video Awards? Chances are you didn't actually see it live, you probably saw it on You Tube (where it has registered over 6...

Posted in Social Media | Tagged branding, digital, Digital Tools, social media, Trends, Video, You Tube | Leave a comment

23 Oct/09

FDA 2.0: Why Doesn’t “Beta” Work With the FDA?

Image by http://www.flickr.com/photos/fastjack/ / CC BY 2.0 By DJ Edgerton Digital media functions on trial and error. Wikipedia was supposed to be a behind-the-scenes section of an online...

Posted in Social Media | Tagged Digital Tools, FDA, Legal Issues, social media, Software release life cycle, technology | Leave a comment

22 Oct/09

How Are You Using Your Gift?

By Guy Mastrion I recently finished reading the 25th anniversary edition of The Gift by Lewis Hyde. It remains stellar for anyone involved in the making of art and, maybe even more...

Posted in Social Media | Tagged Design, Digital Tools, innovation, social media, Thought Leaders, Trends, User Experience | Leave a comment

21 Oct/09

How Collaboration Can Improve Healthcare for Everyone

By DJ Edgerton The relationships between patients, healthcare professionals, Pharma and the FDA are fraught on all sides. Emotions run high and names are frequently called as one group describes...

Posted in Digital Health, Social Media | Tagged collaboration, Communities, Digital Tools, Education, FDA, Health care, Patients, Pharma, social media, Trends | 1 Comment

15 Oct/09

Thinking Globally About Pharma

By DJ Edgerton Parag Khanna has nothing to do with this blog. He's a political scientist - writer, think-tanker, media pundit. He's been to half the countries on the planet, speaks six languages,...

Posted in Digital Health | Tagged Communities, digital strategy, Digital Tools, Global Markets, international, Pharma, Thought Leaders, Trends | Leave a comment

13 Oct/09

Overwhelmed -Compliance, Collaboration and the FDA

By Sven Larsen Recently, the FTC announced that bloggers must disclose any gifts or free product samples they receive from a company when writing a product review or endorsement. The new ruling...

Posted in Social Media | Tagged Compliance, Digital Tools, FDA, Legal Issues, Patients, Pharma, Pharmaceutical industry, user needs | Leave a comment

7 Oct/09

Patient 2.0: The Consumer’s Healthcare Experience

By DJ Edgerton The recurring series of Patient 2.0 posts looks at what goes on outside the marketing company and the exam room. Where are the other links in the healthcare chain and how can...

Posted in Social Media | Tagged Digital Tools, Health, Hospital, Medicine, Patients, technology, User Experience, YouTube | Leave a comment

2 Oct/09

Pharma and Social Media: There’s Nowhere to Hide

In this little microcosm of pharmaceutical marketing communications, we can get so focused on social media and the opportunities it could unfold that it can blind us to what really matters. We are...

Posted in Social Media | Tagged Communities, Customer relationship management, Digital Tools, Pharma, Pharmaceutical industry, social media, Social network | Leave a comment

30 Sep/09

How Social is Your Healthcare Professional?

Surgeons are brilliant but cantankerous. Pediatricians are patient and easy-going. The idea that different medical professions attract different personalities is actually not only stereotypical -...

Posted in Social Media | Tagged Communities, Customer relationship management, Digital Tools, Healthcare Professionals, Social network, technology, User Experience | Leave a comment

3 Sep/09

Is Big Media Holding Us Hostage?

By Guy Mastrion Its been going in for years now. Companies like Time Warner, Comcast, and Optimum have been amassing stockpiles of aggregate information that can be used to quantify everything....

Posted in Social Media | Tagged Compliance, data, demographics, Digital Tools, Legal Issues, marketing, media, Trends, user needs | 4 Comments