Tag Archives: Digital Tools
Why Pharma Execs Should Care About Taylor Swift
MTV Shows By Sven Larsen Remember this moment at last month's MTV Video Awards? Chances are you didn't actually see it live, you probably saw it on You Tube (where it has registered over 6...
Posted in Social Media | Tagged branding, digital, Digital Tools, social media, Trends, Video, You Tube | Leave a comment
FDA 2.0: Why Doesn’t “Beta” Work With the FDA?
Image by http://www.flickr.com/photos/fastjack/ / CC BY 2.0 By DJ Edgerton Digital media functions on trial and error. Wikipedia was supposed to be a behind-the-scenes section of an online...
Posted in Social Media | Tagged Digital Tools, FDA, Legal Issues, social media, Software release life cycle, technology | Leave a comment
How Are You Using Your Gift?
By Guy Mastrion I recently finished reading the 25th anniversary edition of The Gift by Lewis Hyde. It remains stellar for anyone involved in the making of art and, maybe even more...
Posted in Social Media | Tagged Design, Digital Tools, innovation, social media, Thought Leaders, Trends, User Experience | Leave a comment
How Collaboration Can Improve Healthcare for Everyone
By DJ Edgerton The relationships between patients, healthcare professionals, Pharma and the FDA are fraught on all sides. Emotions run high and names are frequently called as one group describes...
Posted in Digital Health, Social Media | Tagged collaboration, Communities, Digital Tools, Education, FDA, Health care, Patients, Pharma, social media, Trends | 1 Comment
Thinking Globally About Pharma
By DJ Edgerton Parag Khanna has nothing to do with this blog. He's a political scientist - writer, think-tanker, media pundit. He's been to half the countries on the planet, speaks six languages,...
Posted in Digital Health | Tagged Communities, digital strategy, Digital Tools, Global Markets, international, Pharma, Thought Leaders, Trends | Leave a comment
Overwhelmed -Compliance, Collaboration and the FDA
By Sven Larsen Recently, the FTC announced that bloggers must disclose any gifts or free product samples they receive from a company when writing a product review or endorsement. The new ruling...
Posted in Social Media | Tagged Compliance, Digital Tools, FDA, Legal Issues, Patients, Pharma, Pharmaceutical industry, user needs | Leave a comment
Patient 2.0: The Consumer’s Healthcare Experience
By DJ Edgerton The recurring series of Patient 2.0 posts looks at what goes on outside the marketing company and the exam room. Where are the other links in the healthcare chain and how can...
Posted in Social Media | Tagged Digital Tools, Health, Hospital, Medicine, Patients, technology, User Experience, YouTube | Leave a comment
Pharma and Social Media: There’s Nowhere to Hide
In this little microcosm of pharmaceutical marketing communications, we can get so focused on social media and the opportunities it could unfold that it can blind us to what really matters. We are...
Posted in Social Media | Tagged Communities, Customer relationship management, Digital Tools, Pharma, Pharmaceutical industry, social media, Social network | Leave a comment
In Pharma or Elsewhere, Great Brands are Organic
By Guy Mastrion Clients often ask if a campaign has legs, or how it will "campaign out. As a brand matures and the marketplace responds, it must evolve with its campaign if it is to survive. If...
Posted in Social Media | Tagged branding, customer relationships, Digital Tools, marketing | Leave a comment
How Social is Your Healthcare Professional?
Surgeons are brilliant but cantankerous. Pediatricians are patient and easy-going. The idea that different medical professions attract different personalities is actually not only stereotypical -...
Is Big Media Holding Us Hostage?
By Guy Mastrion Its been going in for years now. Companies like Time Warner, Comcast, and Optimum have been amassing stockpiles of aggregate information that can be used to quantify everything....
Posted in Social Media | Tagged Compliance, data, demographics, Digital Tools, Legal Issues, marketing, media, Trends, user needs | 4 Comments
Digital Media and US Health Care Reform
By DJ Edgerton Diagnosis: deja vu. Fourteen years ago, there was another health care debate going on. But 14 years ago, there were no social networks, no blogs, no microblogging, no HD video, no...
Posted in Social Media | Tagged Digital Tools, Health Care Reform, social media, Trends | Leave a comment