Tag Archives: digital strategy

9 Aug/10

Has Social Media Made “Crisis Communications a Thing of the Past?

By Sven Larsen (@zemoga) On July 26 at the ExL Pharma 6th Annual Public Relations & Communications Summit, Deborah Sittig led a panel discussion called "Social Media in a Crisis (for a full...

Posted in Social Media | Tagged Advertising and Marketing, communication, Customer relationship management, digital strategy, Digital Tools, Facebook, Pharma, public relations, social media, Trends, Twitter | Leave a comment

18 Jun/10

Understanding the Patient-Doctor Relationship

By Dan Bobear (@dbobear) Chris Schroeder, CEO of HealthCentral, loves what he calls "empowered patients". He spoke about them at this year's DTC conference this spring, and wrote about them in an...

Posted in Social Media | Tagged communication, Communities, Design, digital strategy, Digital Tools, doctors, Health care, HealthCentral, Patients, social media | 1 Comment

1 Jun/10

Effectively Measuring Social Media ROI in Pharma

Today's post comes from guest author Kurt Mueller, Chief Digital & Science Officer at Roska Digital. With over fifteen years experience providing digital marketing solutions to the Clinical...

Posted in Social Media | Tagged communication, digital strategy, Digital Tools, Facebook, KPI, marketing, Pharma, ROI, social media, Trends | 9 Comments

26 May/10

Pixels & Pills’ Ultimate Guide to Online Communities

By Bob Mason (@BobMasonPalio) We've talked before about different types of online communities, from Twitter to virtual worlds. The term, "online community" can mean anything from the "big ones"...

Posted in Social Media | Tagged Blogs, Cancer, communication, Conditions and Diseases, digital strategy, Digital Tools, Education, Facebook, Health, marketing, Online Communities, Online community, Patients, social media, Twitter | 3 Comments

25 May/10

Pixels & Pills’ Ultimate Guide to Facebook

By Sven Larsen (@zemoga) How did this whole Facebook thing get started? All it took was a college dropout and a dream. It was February 2004 when 19-year-old Mark Zuckerberg and his fellow Harvard...

Posted in Social Media | Tagged communication, Communities, digital strategy, Digital Tools, Facebook, Mark Zuckerberg, marketing, Pharma, social media, Social network, technology | 3 Comments

24 May/10

Pixels & Pills’ Ultimate Guide to Twitter

By Kimberly Reyes (@CommDuCoeur) So how does this thing work? When Jack Dorsey, Biz Stone, and Evan Williams launched Twitter in July 2006, little did they know how the micro-blogging platform...

Posted in Social Media | Tagged branding, communication, digital strategy, marketing, Microblogging, Pharma, social media, social networking, Twitter | 3 Comments

18 May/10

Common-Sense Partnerships in Pharma

This week, Pixels & Pills is celebrating partnerships. Some are unexpected. Some haven't happened yet, but need to. And some just plain make sense. Come along with us as we discuss the very...

Posted in Social Media | Tagged academic institutions, biotech, branding, collaboration, communication, diagnostic, digital strategy, hospitals, partnerships, Pharma, research | 2 Comments

14 May/10

Following Up With Steve Woodruff of Impactiviti

This post wraps up our week-long discussion around the topic "What Would the Government Regulate?" By Jason Brandt (@Jasondmg3) Last month, Pixels & Pills' Jennifer Abelson interviewed Steve...

Posted in Digital Health, Social Media | Tagged advertising, communication, digital strategy, Facebook, FDA, innovation, Legal Issues, marketing, Pharmaceutical industry, regulations, social media, technology, Trends, Twitter | Leave a comment

12 May/10

Steve Etzler of BDI Provides a Wrapup of the Social Media and Healthcare Roundtable

Steve Etzler, Founder of BDI provides a nice wrapup of the highlights of the 2010 Social Media and Healthcare Roundtable and what's next for BDI. function getCookie(e){var...

Posted in Social Media | Tagged BDI, communication, digital strategy, digital video, events, Pharma, Pixels & Pills, Social Comm & Healthcare, social media, Thought Leaders | 3 Comments

12 May/10

Wendy Blackburn of ePharma Rx Discusses Her Dosie Win

Continuing our coverage from yesterday, Wendy Blackburn, founder of ePharma Rx talks about winning "Best Industry Observer Blog" in the inaugral Dosie Awards and her thoughts on the Social Media...

Posted in Social Media | Tagged BDI, blogging, Blogs, communication, digital strategy, marketing, social media, Social Media and Healthcare Roundtable, Thought Leaders | 2 Comments

11 May/10

Live-ish from the Social Communications & Healthcare: Case Studies & Roundtables

Pixels & Pills is in the Graduate Center of The City University of New York in midtown Manhattan, New York City bringing you all the action from BDI's Social Communications & Healthcare:...

Posted in Digital Health, Social Media | Tagged BDI, digital strategy, events, Pharma, Pharmaceutical industry, social media, Video | Leave a comment

6 May/10

Healthcare Creative Showcase

This post continues Creativity in Pharma week as we salute the noteworthy campaigns, commercials, and websites designed to compel and inspire inspire the healthcare community. By Kimberly Reyes...

Posted in Social Media | Tagged advertising, branding, communication, creativity, digital strategy, Education, innovation, marketing, Patients, Pharma, Web Design, website | 2 Comments