Tag Archives: digital strategy

Caveat Emptor?

by Briana Campbell (@MsMatchGirl) A recent Pew Internet study, released June 16, 2011, shared the following statistic: Facebook users are overall more trusting than non-internet others. 43% of...
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Why Pharma Needs a New Marketing Standard

Today's guest post is from Kabir Shahani.Kabir is the CEO of Appature, Inc. a Seattle-based technology company that provides surprisingly simple cloud-based marketing solutions designed exclusively...
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Should Your Doctor be Your Facebook Friend?

by Briana Campbell (@MsMatchGirl) Many doctors are expanding their use of social media, but is it what patients want? Theres no arguing that patients are going online to seek health-related...
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Revisited: Teaching Pharma Marketers About Connectedness

by Sven Larsen (@zemoga) In the fall, we posted a video interview with Sam Yohannan, physical therapist and researcher, and Senior Physical Therapy Specialist & Burn Researcher at New...
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Branching Out

By Jason Brandt (@jasondmg3) Moving beyond your niche is a tricky thing. Done wrong, you end up like New Coke or Michael Jordans baseball career - forced to retreat, tail between your...
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PNP Revisited: New Year Night Stalkers

by Jason Brandt (@jasondmg3) Six months ago, we read a lot of predictions about what was supposed to happen in 2011. We all know the world didnt end in May, but were all of those predictions so...
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Five Social Media Pitfalls for Millennials in the Workplace

Mary Kate Hallahan (@paliosaratoga) Even though the Millennial Generation was practically born sending instant messages, commenting on blog posts, and connecting with strangers electronically,...
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Digital Pharma West: Are You Going?

Pixels and Pills could not be more excited to be attending and covering Digital Pharma West in San Francisco next week. We're excited about the conversations that will occur around Social Media and...
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PNP Revisited: Personality, Relevance and Trust in Social Media

by Briana Campbell (@MsMatchGirl) Just over a year ago, we interviewed Marc Monseau at BDIs Social Communications and Healthcare conference. The three topics that he brought up then were so...
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Pixels and Pets!

By Krissy Goelz (@krisgoelz) Are your kids asking for a new kitten or puppy for Christmas? If so, they're not alone. According to the Humane Society, 39% of US households own at least one of the...
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Talking to the CEO

By Andy Smith Whenever I ask business people to share advice or lessons learned from new project or process implementations, the most common response I hear is "get buy in from the top. When...
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Celebrate “Patients Week” with EyeForPharma!

By Kimberly Reyes (@CommDuCoeur) The e-patient movement has driven people to take control of their health and work collaboratively with their circle of care on managing and overcoming health...
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