Tag Archives: Design
5 Feb/10
By Dan Licht (@thedvl) Don Norman is a cognitive scientist, an Apple alumnus, and now a professor. His bio says "Don Norman studies how real people interact with design, exploring the gulf between...
3 Feb/10
By Guy Mastrion (@gmastrion) and DJ Edgerton (@wiltonbound) It's official. You guys love the Health Tweeder! Thanks for all the great comments and suggestions on how we can take the site to the...
Posted in Social Media
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Tagged Blogs, communication, data, data visualization, Design, Digital Tools, innovation, Pharma, Pharmaceutical industry, social media, Thought Leaders, Trends, Twitter, User Experience, Web Design
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20 Jan/10
By Guy Mastrion (@gmastrion) The recently announced demise of I.D. Magazine strikes a sad note for me, as I consider the need to spread good design thinking around the globe and how that thinking...
Posted in Digital Health
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Tagged branding, Design, digital strategy, Graphic design, Industrial design, innovation, IPhone, marketing, Patients, Pharma, Pharmaceutical industry, Trends, User Experience, User interface design, user needs
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7 Jan/10
By Guy Mastrion (@gmastrion) I had a chat with a fellow creative type over the holidays and he said something that really rubbed me the wrong way. Basically, he bemoaned the conservative design of...
22 Oct/09
By Guy Mastrion I recently finished reading the 25th anniversary edition of The Gift by Lewis Hyde. It remains stellar for anyone involved in the making of art and, maybe even more...
29 Sep/09
By Guy Mastrion The debates never seem to end about the ideal UI design. And the truth is there really is no ideal. However, there is a best-case scenario for just about every situation. It takes...
1 Sep/09
http://www.flickr.com/photos/kubina/ / CC BY-SA 2.0 By Guy Mastrion As a Creative Director in advertising Ive always considered my ultimate task to be making complex ideas seem simple. To boil down...