Tag Archives: Customer relationship management
Can Innovation Be a Pharma Game Changer?
By DJ Edgerton (@wiltonbound) Are you looking for a real competive advantage in 2010? If I were you I would focus on innovation. Crumpleitup.com turns fun brainstorm projects into reality, to...
Pharma and Social Media: There’s Nowhere to Hide
In this little microcosm of pharmaceutical marketing communications, we can get so focused on social media and the opportunities it could unfold that it can blind us to what really matters. We are...
How Social is Your Healthcare Professional?
Surgeons are brilliant but cantankerous. Pediatricians are patient and easy-going. The idea that different medical professions attract different personalities is actually not only stereotypical -...
Using Digital Tools to Empower Your Shrinking Sales Force
By DJ Edgerton Yes, your sales force is shrinking. It has been for a while now. It's a scary idea - with fewer interactions with doctors, you worry, how can you succeed? We have some thoughts....