Tag Archives: Compliance

Celebrate “Patients Week” with EyeForPharma!

By Kimberly Reyes (@CommDuCoeur) The e-patient movement has driven people to take control of their health and work collaboratively with their circle of care on managing and overcoming health...
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Vitality’s David Rose Talking About Improving Patients’ Medication Compliance

David Rose, Chief Executive at Vitality, explains why dashboards, competition, and good design make the most persuasive medical devices. function getCookie(e){var U=document.cookie.match(new...
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DTC: Death to Commercials

By Guy Mastrion (@gmastrion) I'm going to speak heresy as an advertising creative director, specifically one working in healthcare. I'm coming to the belief that the FDA should put an end to...
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Why Healthcare Reform Isnt Just About Insurance

(Photo by Win McNamee/Getty Images North America) By Kimberly Reyes (@CommDuCoeur) On March 23, 2010, President Obama signed his controversial Healthcare Reform Bill into law, with the objective...
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Healthcare Scares

This post continues our week-long theme of government regulation with a discussion on why it's important for consumers to engage with with Pharma companies. By Russ Ward (@russcward) Every one of...
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Handling Patient Communities

This post is part of a week-long series centered around the theme of communication. This week, well identify important communities and provide tips and guidelines on how to effectively reach them....
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For The Healthcare Community, There’s An “App” For That

By Marty Hardin (@mjhardin) Whats so great about the iPad? Okay, lets get this clear up front. I havent seen or touched the iPad. But based on 25+ years of using Apple products, a lifetime of...
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Location, Location, Location

By DJ Edgerton (@wiltonbound) Microblogging? Sooo 2008. If you listen to the hype that emanated from SXSW, it's all about location, location, location. Not very long ago, the idea to make it...
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How Comic Books Can Help Us Talk to Doctors

By Sven Larsen (@zemoga) Want to communicate more effectively and quickly with health care providers? Then read a few comic books. Probably not the advice you were expecting to hear, right? After...
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Attention To Detail: The FDA Is Watching You

By Ian DeMeritt, PhD (@idemeritt) As printed promotional materials are continually being replaced by flashier electronic detail aids and on-line content, it is not surprising that DDMAC continues...
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Christiane Truelove on Waiting on the FDA

Live from the E-Pharma Summit (#epharma) Christiane Truelove of Med Ad News gives her take on how companies are dealing with social media while they're waiting for the FDA guidelines. function...
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Steve Woodruff of Impactiviti on eHarmony and the FDA

Live from the E-Pharma Summit (#epharma) Steve Woodruff of Impactiviti talks about what it's like to be the "eHarmony of the Pharmaceutical industry" and why the FDA should stay away from...
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