Tag Archives: Communities

Is It Time to Add Another Rung to the GROUNDSWELL Ladder?

By Sven Larsen (@zemoga) What kind of social media user are you? Forrester Research created a diagram that they called their Social Technographics Ladder (you can read all about it in GROUNDSWELL,...
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Does Facebook Make Patients Sicker?

By DJ Edgerton (@wiltonbound) Have you ever heard the expression "You're judged by the company you keep?" Now your social circle can even affectyour credit. Social media is being monitored. You...
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How Can We Make Healthcare More Social?

By Russ Ward (@russcward) Buying many things can be an outing or an event - or at least a collaborative effort, in which you share links to product listings and discuss pros and cons. But how...
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What’s the Most Innovative Company in the World?

By Sven Larsen (@zemoga) How about Lego? The company that sparked a million kids' imaginations has also been a leader in adapting technology like augmented reality and 3D animation. Their latest...
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How to Connect With Physicians Via Social Media

By Russ Ward (@russcward) We knew we weren't the only ones thinking about this. Over on his Digital Influence Mapping Project blog, John Bell has some interesting ideas on how Pharma companies can...
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Are You Ready for 2010?

By Sven Larsen(@zemoga) "All things are ready, if our minds be so." - Henry V, Shakespeare There are a lot of bloggers weighing in with their predictions for 2010 this week. People are...
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Angels We Have Heard… in Pharma?

By Sven Larsen (@zemoga) This is the time of year for celebration, for doing good. This is the time of year that you hear a lot about goodwill toward men. But at work? The closest you're likely...
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Is Your Doctor on Yelp?

By Russ Ward (@russcward) Do you use Yelp? It's a popular review site for restaurants, salons, retail outlets and, oh yeah, doctors. Yelp is just one of the the latest tools that helps patients...
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Did You Enter Yet?

By Sven Larsen (@zemoga) One last reminder that in the season of giving, we're giving away free books! REMEMBER THE CONTEST CLOSES THIS SUNDAY, DECEMBER 20TH! Thanks to our friends at Wiley...
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What’s Your Pharma Wishlist for 2010?

By Sven Larsen (@zemoga) Do you have all your holiday shopping done yet? if you're like most of us you've probably received wish lists from your friends and family, so you know what kind of gifts...
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Can Innovation Be a Pharma Game Changer?

By DJ Edgerton (@wiltonbound) Are you looking for a real competive advantage in 2010? If I were you I would focus on innovation. Crumpleitup.com turns fun brainstorm projects into reality, to...
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How Can Pharma Communicate Better?

By Guy Mastrion (@gmastrion) We've been grousing about how pharma doesn't take its own reputation seriously enough. So we decided, okay, let's be productive and think of ways to better that. First...
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