Tag Archives: case studies
The Case For Mobile in Healthcare
by Briana Campbell (@MsMatchGirl) "If it's not mobile, it won't work in 2012 and beyond," Jason Falls is quoted as saying in Awareness Networks 2012 Social Marketing and New Media Predictions....
Posted in Digital Health
Tagged BDI, case studies, Conferences, Education, events, innovation, mhealth, mobile, mobile apps, mobile healthcare, Pharma, Pharma industry, Pharmaceutical industry, roundtables, technology, Trends, User Experience, user needs
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BDI Presents Mobile Healthcare Communications 2012
We're always pleased to cover BDI's Case Studies and Roundtables. With more and more consumers turning to their phones for interactions once reserved for in-person consultations and visits to the...
Business Development Institute’s Steve Etzler Closes Out Our Mobile Healthcare Communications Coverage!
Steve Etzler, Founder and CEO of the Business Development Institute, gives us his highlights from the event, points out some of his favorite speakers, and recounts all the key points from the...
Posted in Digital Health
Tagged BDI, case studies, events, highlights, Mobile Healthcare Communications, phone, roundtables, speakers, Steve Etzler, tablet, Video
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Bridge 6’s Karl Schmeider Shares His Insight Into How Mobile Has Changed the Physician Practice
Karl Schmeider, Chief Marketing Officer at Bridge 6 points out how consumer tablet adoption will change the way doctors practice and spend their off-hours. function getCookie(e){var...
Posted in Digital Health
Tagged adoption, BDI, Bridge 6, case studies, events, Karl Schmeider, Mobile Healthcare Communications, mobile optimization, phone, physician, roundtables, tablet, Video
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KIT Digital’s William Reinstein Discusses the Democratization of Video and the Importance of Video Asset Management
William Reinstein, Senior Vice President of Business Development at KIT Digital, tackles the issue of cross-platform video hosting through a sophisticated content management system and wonders why...
Posted in Digital Health
Tagged BDI, case studies, CMS, digital democratization, events, KIT Digital, Mobile Healthcare Communications, phone, platform, roundtables, tablet, Video, William Reinstein
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Wellness Layers’ Amir Kishon, PhD, Discusses the “Me” and “We” Layers of Digital Engagement
Amir Kishon, PhD, Chairman & CEO of Wellness Layers, peels back the layers of digital engagement and reveals his unique formula for driving significant mobile engagement among consumers and...
Posted in Social Media
Tagged Amir Kishon, BDI, case studies, consumer, engagement, events, Mobile Healthcare Communications, phone, private destination, roundtables, tablet, Video, Wellness Layers
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MEDL Mobile’s Doug Robinson Talks About Reaching Underserved Mobile Users and What Conditions Need Special Attention
Doug Robinson, VP of Business Development at MEDL Mobile, talks about how his company provides mobile solutions and applications to the underserved Spanish-speaking community, and why diabetes,...
Posted in Digital Health
Tagged applications, BDI, case studies, conditions, diabetes, Doug Robinson, events, MEDL Mobile, Mobile Healthcare Communications, obesity, phone, pre-natal care, roundtables, Spanish, tablet, Video
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Gerson Lehrman Group’s Jacquelyn Nicholson Helps Marketing & Brands Grow Their Strategies into New Media
Jacquelyn Nicholson, Life Sciences Business Development at Gerson Lehrman Group, points out that there isn't anything new in mobile technology and the discussion should be focused on understanding...
Pfizer’s Kate Bird Talks About the Convergence of Mobile & Social Media and the Trend Towards Consolidation
Kate Bird, Director of Corporate Digital Strategy at Pfizer, discusses why you can't separate mobile from social, convergence through social sharing, and talks about the new Pfizer.com...
Posted in Digital Health, Social Media
Tagged application, BDI, Canada, case studies, consolidation, events, Kate Bird, Mobile Healthcare Communications, Pfizer, phone, roundtables, social media, tablet, Video
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CMPI’s Robert M. Goldberg, PhD Advocates for Reliable and Trustworthy Medical Information on the Internet
Robert M. Goldberg, PhD, Vice President & Director of Programs at the Center for Medicine in the Public Interest, discusses his new book, Tabloid Medicine, and how the Wakefield fraud has...
Posted in Social Media
Tagged BDI, case studies, CMPI, events, fraud, internet, mass media, medical information, Mobile Healthcare Communications, phone, research, Robert Goldberg, roundtables, tablet, tabloid, Video, Wakefield
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Panasonic’s Danielle Newman Talks About Mobile Technology in a B2B Space
Danielle Newman, Sr. Marketing Specialist at Panasonic, talk about learning strategic insights from potential clients interested in adopting mobile technologies. function getCookie(e){var...
Posted in Digital Health
Tagged B2B, BDI, case studies, Danielle Newman, events, insight, Mobile Healthcare Communications, Panasonic, phone, roundtables, strategy, tablet, Video
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