Tag Archives: branding

10 May/11

GUEST BLOG POST: Dr. Google Is In

Today's guest blog post is by Casey Williams, the Associate Director of Health Sciences at iProspect. Since joining the firm in 2006, Casey has focused on the health sciences market. She is...

Posted in Digital Health | Tagged audience, branding, content, Google, Health, information, marketing, media buy, Medicine, mobile, organic search, paid search, query, questions, research, search, search engine, service, strategy, traffic, treatment, update, visibility | 5 Comments

11 Apr/11

How Spirits Would Reinvent the Healthcare Industry

By Andy Smith (@andysmithpalio) What whiskey will not cure, there is no cure for, says an old Irish adage. While that might not track well with todays focus on healthier lifestyles, the health...

Posted in Social Media | Tagged blogging, branding, Compliance, condition, consumer, dialogue, diet, distribution, experience, focus, Health, healthcare industry, intergration, lifestyle, marketing, messaging, pain management, personality, personalization, Pharmaceutical industry, Pharmacy, prescriptions, private, regulation, revenue, sale, spirits, sponsorship, sponsorships, therapy, value | 1 Comment

28 Jan/11

5 Things You Can Do NOW To Boost Your Social Media Presence

By Krissy Goelz (@krisgoelz) Happy Friday, Pixels & Pills readers! Its been a long and snowy week here in the Northeast and were delighted to see that the weekend forecast calls for...more...

Posted in Social Media | Tagged applications, branding, business, communication, community, Facebook, HootSuite, link, messaging, privacy, scheduling, settings, snow, social media, strategy, style guide, TweetDeck, Twitter, Video | Leave a comment

28 Dec/10

I Love the Smell of Marketing in the Morning

By Jeremy Lichtenberger (@Air_Master_J) Without being able to see it, I knew there was someone nearby holding a Dunkin Donuts coffee. The familiar aromatic scent of their particular brew tickled...

Posted in Social Media | Tagged advertising, branding, communication, engagement, marketing, User Experience | Leave a comment

1 Sep/10

AstraZenecas Brilinta

By Dan Bobear (@dbobear) Now that AstraZeneca's experimental blood thinner Brilinta has been given the green light by an advisory committee of the U.S. Food and Drug Administration, they need to...

Posted in Digital Health | Tagged AstraZeneca, audience, Blogs, branding, Facebook, image, interaction, location-based, marketing, Patients, physicians, social media, Twitter, YouTube | Leave a comment

25 Jun/10

DTC: Death to Commercials

By Guy Mastrion (@gmastrion) I'm going to speak heresy as an advertising creative director, specifically one working in healthcare. I'm coming to the belief that the FDA should put an end to...

Posted in Social Media | Tagged advertising, branding, commercials, communication, Compliance, creative, creativity, digital, DTC, FDA, marketing, Pharmaceutical industry, TV, Video | 4 Comments

17 Jun/10

The Experience of a Lifetime: Erik Hauser & Experiential Marketing

Above: Proctor & Gamble set up posh Charmin toilet tissue-equipped restrooms in New York's Times Square. By Kimberly Reyes (@CommDuCoeur) Aprils National DTC Conference in Washington DC had...

Posted in Social Media | Tagged advertising, branding, communication, consumer, creativity, experiential, innovation, marketing, patient, Pharma, Trends, User Experience | 3 Comments

24 May/10

Pixels & Pills’ Ultimate Guide to Twitter

By Kimberly Reyes (@CommDuCoeur) So how does this thing work? When Jack Dorsey, Biz Stone, and Evan Williams launched Twitter in July 2006, little did they know how the micro-blogging platform...

Posted in Social Media | Tagged branding, communication, digital strategy, marketing, Microblogging, Pharma, social media, social networking, Twitter | 3 Comments

18 May/10

Common-Sense Partnerships in Pharma

This week, Pixels & Pills is celebrating partnerships. Some are unexpected. Some haven't happened yet, but need to. And some just plain make sense. Come along with us as we discuss the very...

Posted in Social Media | Tagged academic institutions, biotech, branding, collaboration, communication, diagnostic, digital strategy, hospitals, partnerships, Pharma, research | 2 Comments

6 May/10

Healthcare Creative Showcase

This post continues Creativity in Pharma week as we salute the noteworthy campaigns, commercials, and websites designed to compel and inspire inspire the healthcare community. By Kimberly Reyes...

Posted in Social Media | Tagged advertising, branding, communication, creativity, digital strategy, Education, innovation, marketing, Patients, Pharma, Web Design, website | 2 Comments

5 May/10

Identity Crisis: Pharma’s Corporate Logos

This post continues our discussion on creativity in the Pharma industry, identifying issues, highlighting case studies, and providing best practices guidelines for Pharma creatives. By Dan V....

Posted in Social Media | Tagged advertising, branding, communication, creativity, Design, logo, marketing, Opinion, Trends, visual | 4 Comments

4 May/10

This post is part of our series on creativity in Pharma, where we'll highlight some of our favorite campaigns, provide case studies on truly innovative marketing techniques, and celebrate a crucial...

Posted in Social Media | Tagged advertising, branding, Cialis, commercials, creativity, Cymbalta, Detrol, DTC, innovation, Lunesta, marketing, media, Patients, Pfizer, Pharma, Pristiq, social media, television, Trends, Zoloft | 4 Comments