Social Media
Health Care Changes Beyond Social Media
By DJ Edgerton Earlier this month, Ad Age published an opinion piece by blogger Jonathan Richman titled "No, Pharma's Digital Future Isn't All Social Media: Here's What My Crystal Ball Looks Like." He points out...
Is Big Media Holding Us Hostage?
By Guy Mastrion Its been going in for years now. Companies like Time Warner, Comcast, and Optimum have been amassing stockpiles of aggregate information that can be used to quantify everything. Categorizing...
KISS – Healthcare and the Potential of Simplicity
http://www.flickr.com/photos/kubina/ / CC BY-SA 2.0 By Guy Mastrion As a Creative Director in advertising Ive always considered my ultimate task to be making complex ideas seem simple. To boil down the promise of...
Lessons from the Yugo – Social Media and Patient Outcome
By Guy Mastrion The consumer is not an idiot she is our medium. We have a lot to learn from social media. The new and powerful insights gleaned from this environment offer us fresh perspectives on what matters...
Congress, Health Care Reform and the Man in Black
By Guy Mastrion This morning I went out for a walk and had this great old Johnny cash song in my head called, "One Piece at a Time The song relates the story of an auto worker who cant afford the car of his...
Patient Communities in Social Media
Image courtesy of www.overlakehospital.org By DJ Edgerton If you knew that you needed to talk directly with a very specific type of person who made up a very small percentage of the overall population, what...
Don’t Forget the Social – Conferences You Should be Attending
By DJ Edgerton In many ways, conventions seem like a bit of a throwback. Companies have less money, and we all have less time, to go on junkets. Right? But on the other hand, work is all vastly more portable than...
Revisiting Reality in Advertising
By Guy Mastrion Published in 1961 by Rosser Reeves, Reality in Advertising may be the greatest book ever written on the subject. It seems the ever-present debate about how to value advertising is just about as...
Finding Real Value in Social Media
image courtesy ofwww.biojobblog.com By Guy Mastrion We look to technology to help make our lives easier, to solve problems big and small, and today we are confronted by a huge economic crisis and a pressing need...
The FDA, Freedom of Speech and the Web
By Guy Mastrion For Pharma marketers, digital media (the web specifically) is anything but black and white. The FDA requires that all branded marketing and promotional materials be viewed within the context of...
The Ten Best Pharma Blogs We’re Reading Now
http://www.flickr.com/photos/cogdog/ / CC BY 2.0 By DJ Edgerton 1. The Path of the Blue Eye. 2. Whydot Pharma. 3. WSJ Health Blog. For why you should be reading these top three blogs, look at the previous Ten...
Digital Media and US Health Care Reform
By DJ Edgerton Diagnosis: deja vu. Fourteen years ago, there was another health care debate going on. But 14 years ago, there were no social networks, no blogs, no microblogging, no HD video, no Java widgets, no...