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We’re headed to eDTC Revolution! Are You?
Pixels and Pills is hitting the road again next week. Our destination this time is the  eDTC Revolution Conference in the nation's capitol,Washington, DC. We'll even be adding to that citys already...
@PharmaGuy Podcast: Will Twitter’s New API Rules Be Bad for Healthcare?
Featuring @pharmaguy and @SpitzStrategy The social media landscape is as volatile as all of digital, change fast flowing from user behaviors to platform rules and back again. As digital health professionals we...
#TWITTERFAIL: HOW NEW RULES RUIN THE SPIRIT OF SOCIAL MEDIA AND ARE BAD FOR HEALTHCARE
By Spitz (@SpitzStrategy) Geeking-Out on Social Media Ever since Jack Dorsey and his podcasting company Odeo brainstormed and launched Twitter on a whim back in the summer of 2006, the SMS platform has been the...
EVOLUTION OF HEALTHCARE BRANDS: FROM ENDANGERED SPECIES TO PATIENTS’ BEST FRIEND
By Spitz (@SpitzStrategy) A Worthy Cause I got my glamorous start in medical writing as a freelancer for SOS Rhino, a non-profit, international foundation dedicated to preserving the five species in their...
DIGITAL HEALTH TWEETCHATS: ALIVE AND WELL
By Spitz (@SpitzStrategy) Filtering the Twitterverse When Chris Messina first tweeted the recommendation to use hashtags back in August 2007, he likely had no clue that their use would not only go mainstream,...
TAKING THE PULSE OF THE E-PATIENT: A FULL 360 APPROACH TO UNDERSTANDING ENGAGEMENT
By Spitz (@SpitzStrategy) Heard But Not Yet Understood Every movement has a spokesperson at the core, a charismatic individual who defines, delivers, and drives the messaging and call-to-action. At the very...
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