Social Media
The Pitts and the Pendulum: Swinging Toward a Pharma Social Media Future
By @SpitzStrategy The power and potential of social media excites and intimidates every industry, as brand stewards the world over continuously experiment, indulge, sometimes get their hands slapped, but...
Social Media Purpose: Finding a Path to Engagement for Healthcare & Pharma Brands
By Matt Noe, Strategy Director, MEplusYOU and Amber Benson As an active participant in the never-ending discussion of social media guidance for pharmaceutical companies, MEplusYOU (formerly imc²...
Free Speech, Fair Balance, and the Future of Pharma
By @Spitz Conversations between pharmaceutical sales reps and physicians are now tightly controlled experiences. Interactive visual aids and other tools are linear and highly structured trajectories, designed to...
Phearless Pharma: Social and Mobile Marketing Pioneer
By @Spitz Since the Web was won, the pharmaceutical industry has been grappling with the digital handling of fair balance, adverse event reporting, and reputation management. The rapid rise of social and earned...
Digital Health Disruption and the Transformation of Healthcare
By @Spitz Seismic Shocks Disruptive technologies follow a similar societal pattern, where geeky mavericks often clueless about the implications of their own inventions inspire early adopters who pave the way...
Pharma Marketing Think Tank: The Future of Digital
PM360 enlisted the help of digital experts from across the industry to learn what to expect from digital in 2013. They asked them: • What is the next big trend that everyone will be talking about this...
Welcome to the ePharma Summit 2013: March 4-6 in NYC
Hundreds of attendees are gathering over the next few days at the Hilton in New York City to share digital health insights and opportunities for pharma and the medical device industries. With keynotes and sessions...
“It’s Health, NOT Big Bad Pharma”— Changing an Industry through Social Media
by @Spitz With great fanfare and enthusiastic engagement Social Media Week swept through New York City recently, top agencies and big pharma companies from Ogilvy to Pfizer hosting their own healthcare social...
Social Media Week Hits NYC: Explore Digital Health Events
Have you registered for Social Media Week in New York City? It's not too late to take a few minutes from your busy agenda this week and attend a session, or dive right into full-day events. Agencies from Pfizer...
Social Media Office Connectivity Tools with Healthcare Potential
If you haven't done so already, bookmark the PSFK blog for the very latest in creative and technological trends impacting business around the world. And while you're visiting, make sure to tap through their...
Healthcare Providers Rely on High Touch—Not High Tech—to Reach Diverse Patient Groups
As digital health experts, our job is to continuously push the innovation envelope for our clients and constituents. But central to our success is understanding how our healthcare target audiences actually engage...
Welcome to the New Pixels & Pills! Your Daily Dose of Digital Health
By @Spitz For years Pixels & Pills has been your go-to source of digital health news, thought leadership, and innovation. Since then social media has transformed traditional blogging to Pinterest- and...