Digital Health

Digital Pharma East 2012: Mark Baker Builds for Hunters, Not Browsers

@Spitz interviews Mark Baker, Chief Development Officer of HipCricket at the Digital Pharma East Conference in Philadelphia, October 15-18, 2012. Fresh from his keynote presentation entitled "Responsive Design...

Digital Pharma East 2012: John Ridgeway Tracks Privacy from eCommerce to eHealth

@Spitz interviews John Ridgeway, Director New Business & Digital Strategy from Local Wisdom at the Digital Pharma East Conference in Philadelphia 2012. John elaborates on the similar shifts in consumer...

Digital Pharma East 2012: Fabio Gratton Humanizes the Digital Health Machine

@Spitz interviews Fabio Gratton, Chief Experience Officer from Ignite Health at the Digital Pharma East Conference in Philadelphia, October 15-18, 2012. Fabio discusses how innovation and good taste in digital...

Digital Pharma East 2012: Amber Benson Discusses “Purpose-Driven Marketing”

@Spitz interviews Amber Benson, VP of Innovation from imc2 health & wellness at the Digital Pharma East Conference, Philadelphia, October 15-18. Amber discusses how "purpose-driven marketing" brings...
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Responsive Design for Pharma: Good Things Come to Those Who Strategize

                    Check out Spitz's Monthly Mashup in @Pharmaphorum, one where he deconstructs "responsive design" for pharma and offers some...

Digital Pharma East 2012: Interview with Steve Woodruff “Don’t Try This at Home”

Steve Woodruff, Pharmaceutical Connections Agent, at Digital Pharma East in Philly, October 15-18, 2012 Spitz interviews Steve Woodruff, who shares his unique insights regarding the future of digital health, and...
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Industry POV: Responsive Design for Pharmaceutical Clients

One of the hottest topics discussed at Digital Pharma East this year was mobile technology, and the use of "responsive design" for simplifying and getting the most out of the emerging and highly energized channel....
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Pixels and Pills Shares Digital Pharma East Thrills: Conference Overview

          Visit the blog for Spitz's¬†Summary of the event -- and stay tuned for dozens of interview videos of keynotes, pundits, attendees, partners, sponsors, and digital health...
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Coming Soon: Dozens of Video Interviews from Digital Pharma East

            Lisa Flaiz out-charms Spitz on Day 2 of the Digital Pharma East Conference in Philadelphia, October 15-18 The 6th Annual Digital Pharma East Conference in...
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Get Interviewed at Digital Pharma East in Philly: Tuesday-Thursday, October 16-18

            The world of digital pharma has never been this transformative, as paradigm shifts in social media, mobile technology, and the regulatory environment create...

John Mangano Interview from eDTC Revolutions: All About Big Data, Engagement Evolution, and the Quantified Self

Spitz from @PixelsandPills interviews John Mangano, VP of ComScore at the eDTC Revolutions Conference in Washington, DC, September 13-14, 2012. John discussed Todd Park's "Open Data" initiative and...

Bob Hogan Interview from eDTC Revolutions: Using Behavioral Psychology to Redesign Healthcare Market Research

Spitz from @PixelsandPills interviews Bob Hogan of Triple Threat Communications at the eDTC Revolutions Conference in Washington, DC, September 13-14, 2012. Bob summarizes his radical, transformative...