Digital Health
Digital Pharma East 2012: Lisa Flaiz Discusses the “Good Karma of Pharma” and Patient Benefits
@Spitz interviews Lisa Flaiz, Group Product Director, Digital Marketing from Jannsen at the Digital Pharma East Conference in Philadelphia, October 15-18, 2012. Lisa discusses her thoughts about the conference,...
Terry Nugent Revitalizes Email
@Spitz interviews Kerri Morrone Sparling, Diabetes Blogger and Consultant at the Digital Pharma East Conference in Philadelphia, October 15-18, 2012. Kerri starts by emphasizing she's not a diabetes...
Digital Pharma East 2012: Uri Goren Shares Learnings from the Israeli Pharma Model
@Spitz interviews Uri Goren, PR and Digital Media Manager of the NEOPHARM GROUP at the Digital Pharma East Conference in Philadelphia, October 15-18, 2012. Uri illustrates how -- despite lack of DTC advertising,...
Digital Pharma East 2012: Mark Bard Discusses How the Digital Health Coalition Creates Consensus
@Spitz interviews Mark Bard of the Digital Health Coalition at the Digital Pharma East Conference in Philadelphia, October 15-18, 2012. The Digital Health Coalition is a nonprofit organization created for...
Digital Pharma East 2012: Terry Nugent Revitalizes Email, the “Workhorse of Digital Health”
@Spitz interviews Terry Nugent, Executive Vice President of Sales and Marketing at MMS at the Digital Pharma East Conference in Philadelphia, October 15-18, 2012. For Terry and his team at MMS, email is the...
Hurricane Sandy Mobile Health Lesson: Securing Personal Healthcare Info During Disruptions
By @Spitz Connectivity is Key My family lives in Carle Place, New York, a small hamlet amid the congested hustle and bustle of Long Island. One would think that...
DIgital Pharma East 2012: RJ Lewis Discusses the Iterative Nature of Digital Health Marketing
@Spitz interviews R.J. Lewis, President and CEO of eHealthcare Solutions at the Digital Pharma East Conference in Philadelphia, October 15-18, 2012. R.J. has been a part of the sweeping changes transforming...
Digital Pharma East 2012: Eugene Lee Mixes Up the Media Mix with Mobile and Other Emerging Tech
@Spitz interviews Eugene Lee, Senior Vice President of Media Innovation and Analytics of CMI at the Digital Pharma East Conference in Philadelphia, October 15-18, 2012. Eugene shares how he tackles every...
Digital Pharma East 2012: Marc Monseau Blends Marketing with PR to Best Engage Constitutents
@Spitz interviews Marc Monseau of MDM Communications at Digital Pharma East in Philadelphia, October 15-18, 2012. Marc combines his experience as a journalist with over fourteen years working public relations at...
Cast Your Vote on pharmaHOTSPOT: Should Pharma Create eBooks for Patient Education?
@PharmaGuy and @SpitzStrategy square off on the issue of whether or not Pharma should create eBooks for patient education. Pharma Guy takes the side of #PHARMAFAIL by citing two examples, stating that pharma...
Media Milestones and the Mainstreaming of Digital Health
By @Spitz Mother Knows Best A sure sign that your once geeky, quirky, highly specialized field goes legit is when a best friend's mom gives you a call, breathlessly exclaiming that the...
Digital Pharma East 2012: James Chase Discusses the DIgital Evolution of Publishing
@Spitz interviews James Chase, Editor-in-Chief of Medical Marketing and Media (MM&M) magazine at the Digital Pharma East conference in Philadelphia, October 15-18 2012. James likens the relatively slow pace...