Digital Health
The Decision Tree Makes Health Decisions Easier
By Sven Larsen (@zemoga) I'm fascinated with a new book and the corresponding blog by its author - they might have some simple ideas about healthcare that can make us all healthier. And, professionally, we can...
The Ever Growing World of Pixels & Pills
By DJ Edgerton (@wiltonbound) & Guy Mastrion (@gmastrion) Exciting news to announce today. Our little blog has expanded in to a full fledged service offering to the Pharmaceutical industry. While this...
How to Whip Your SEO in to Shape
By Russ Ward (@russcward) In recent weeks I have been looking for a very direct analogy that describes search engine optimization. Well I grappled with ideas like car maintenance, custodian duties, dental care...
More Notes From the Design Ghetto
By Guy Mastrion (@gmastrion) The recently announced demise of I.D. Magazine strikes a sad note for me, as I consider the need to spread good design thinking around the globe and how that thinking has enabled the...
What’s the Most Innovative Company in the World?
By Sven Larsen (@zemoga) How about Lego? The company that sparked a million kids' imaginations has also been a leader in adapting technology like augmented reality and 3D animation. Their latest offering...
Breaking Out of the Creative Ghetto
By Guy Mastrion (@gmastrion) I had a chat with a fellow creative type over the holidays and he said something that really rubbed me the wrong way. Basically, he bemoaned the conservative design of most Pharma...
The Doctor’s Office 2.0 is Here
By Sven Larsen (@zemoga) We've written in the past about 2.0 experiences, how digital tools can make almost every aspect of the patient experience better. Well now some of our hypotheticals are starting to become...
Are You Ready for 2010?
By Sven Larsen(@zemoga) "All things are ready, if our minds be so." - Henry V, Shakespeare There are a lot of bloggers weighing in with their predictions for 2010 this week. People are proclaiming the coming 12...
Why You Need to Rethink Your 2010 Strategy
By Sven Larsen (@zemoga) What will the Pharma industry be like in 2010? Even though there are only 10 days left in 2009 I don't think that's a question anyone can accurately answer. Not because there's a lack of...
What’s Your Pharma Wishlist for 2010?
By Sven Larsen (@zemoga) Do you have all your holiday shopping done yet? if you're like most of us you've probably received wish lists from your friends and family, so you know what kind of gifts they would like...
Can Innovation Be a Pharma Game Changer?
By DJ Edgerton (@wiltonbound) Are you looking for a real competive advantage in 2010? If I were you I would focus on innovation. Crumpleitup.com turns fun brainstorm projects into reality, to encourage people...
What’s Coming in 2010?
By DJ Edgerton (@wiltonbound) Consolidation Jobless recovery Personalized medicine Social media Health care reform If you were playing Pharma Buzzword Bingo, that'd probably be your winning line right there. All...