Digital Health
The Pitts and the Pendulum: Swinging Toward a Pharma Social Media Future
By @SpitzStrategy The power and potential of social media excites and intimidates every industry, as brand stewards the world over continuously experiment, indulge, sometimes get their hands slapped, but...
TEDMED 2013: Digital Health Innovation & Collaboration
An acronym for Technology, Entertainment, and Design, the TED Talks began all the way back in 1984 as a single event, and have been an annual celebration of innovation and collaboration since 1990. TEDMED,...
Free Speech, Fair Balance, and the Future of Pharma
By @Spitz Conversations between pharmaceutical sales reps and physicians are now tightly controlled experiences. Interactive visual aids and other tools are linear and highly structured trajectories, designed to...
Mobile Health Regulatory Update: Guidance Coming Soon
This month in @Pharmaphorum, @Spitz summarizes the recent US House of Representative hearings regarding mobile medical device guidance, discusses implications, and shares some best practices for implementation....
Phearless Pharma: Social and Mobile Marketing Pioneer
By @Spitz Since the Web was won, the pharmaceutical industry has been grappling with the digital handling of fair balance, adverse event reporting, and reputation management. The rapid rise of social and earned...
TicTrac: A Digital Health Data Aggregation Tool
By @Spitz Information Overload Why Yahoo just poured $30 million into the pocket of a 17-year-old British tech prodigy says less about the power of precociousness than it does about the sheer magnitude of...
Digital Health Disruption and the Transformation of Healthcare
By @Spitz Seismic Shocks Disruptive technologies follow a similar societal pattern, where geeky mavericks often clueless about the implications of their own inventions inspire early adopters who pave the way...
Pharma Marketing Think Tank: The Future of Digital
PM360 enlisted the help of digital experts from across the industry to learn what to expect from digital in 2013. They asked them: • What is the next big trend that everyone will be talking about this...
Good Measure: A Digital Health Startup Case Study
By @Spitz In a prior article we took a look at the Health 2.0 startup landscape, and saw how successful incubators help qualified founders with a Big Idea build meaningful relationships between investors,...
Starting Up Startups: The Road to Health 2.0
By @Spitz Digital Health Evolution Emerging, exploratory, and risky, today’s digital health business models are analogous to silicon valley tech innovators of a generation ago: Driven by visionaries and fueled...
Is There Room in Austin for Digital Health?
By @Spitz This week’s SXSW gathering in Austin, Texas is without a doubt a centerpiece of the digital health circuit, rounding out the first quarter conference trifecta including the ePharma Summit and HIMSS....
Best Practices for Digital Health Agencies in 2013
Guest Post By Hans Wernke, Vice President, Sales & Marketing, Inhance Digital A few things interactive agencies should do (more of) in 2013 Since the year 2013 is well underway, and there are already...