Author Archives: Sven Patrick Larsen

Marcy Lerner is “Zeelous” About Alternative Medicine

Spitz (@SpitzStrategy) chats with Marcy Lerner about Zeel, an online tool for patients to find CAM practioners and embrace integrated medicine.

Kit Sun is Helping Hospitals Turn Data In To Information

Spitz (@SpitzStrategy) learns how Kit Sun of Versaworks is helping hospitals tturn raw data in to usable information that can positively affect patient care.

Dr. Robert Pakter is Using Improved User Experience to Improve Compliance

Dr. Robert Pakter tells Spitz (@SpitzStrategy) how his company’s Pilljogger application is using user experience features like icon driven navigation and bluetooth connectivity with medical devices to help promote patient compliance.

Jim Burns Tells Us How Genotyping Can Improve Patient Care

Jim Burns of Assure Rx Health tells Spitz (@SpitzStrategy) how his company is using genotype date to target treatments and improve results for patients .