“Show Me the Data!”: Pharma Mobile Best Practices Based on US & EU Physician Engagement Stats

Tapping into 2013 with his monthly Mobile Health Mashup column on Pharmaphorum, @Spitz explores fresh data from EPG Health Media and extracts some useful pharma best practices for the year ahead:

  • Create smartphone tools for Android and iOS, and focus on the iPad for tablet
  • Concentrate on ePrescribing functionality wherever possible to get the most traction
  • Boost engagement with free, highly functional apps and resources that physicians prefer
  • Partner with highly credible medical institutions for authoritative content and services
  • Infuse existing communication channels such as branded website and rep visits with mobile connectivity

Take a look at the full article here, and leave your comments below!


Michael Spitz , known most often as just "Spitz," is Editor-in-Chief of the Pixels & Pills and a prollific tweeter, blogger, and article writer, active in digital health across all specialties. Follow him @SpitzStrategy.



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