@Spitz interviews Mark Bard of the Digital Health Coalition at the Digital Pharma East Conference in Philadelphia, October 15-18, 2012.
The Digital Health Coalition is a nonprofit organization created for discussion of current and future issues relevant to digital and electronic marketing of healthcare products and services, of which social media is a strong focus. Here Mark discusses the key stakeholders from pharma, device, agencies, providers, and tech companies needed to move the ball forward, and illustrates how levels of acceptable risk vary from constituent to constituent, tremendously influencing their respective approaches. As a result the DHC takes a strategic rather than tactical perspective, seeing their goal not as providing prescriptive recommendations based on individual communications platforms, but instead in gaining consensus, creating a forum to share insights, and helping the industry drive toward a better understanding of control and proper engagement. Ultimately Mark and the DHC hope to cross the divide between social media perceptions and reality, in so doing enabling digital health to realize its full potential for the benefit of patients worldwide.