@Spitz interviews Marc Monseau of MDM Communications at Digital Pharma East in Philadelphia, October 15-18, 2012.
Marc combines his experience as a journalist with over fourteen years working public relations at J&J to provide a unique set of insights to his healthcare clients. Marc reveals that the traditional silos of “marketing” and “PR” are antiquated and need to seamlessly morph into engagement strategies that resonate with how today’s audiences are interacting with brands. He sees obstacles in terms of technological adoption, but even more so stresses the need for an evolution in leadership and the culture of organizations accustomed to more conventional, fragmented approaches to corporate communications, reputations management, and consumer outreach. Marc remains hopeful for the future, and observes tremendous opportunity in gaining insights and best practices from verticals outside the healthcare sleeve, where the fusion of marketing, public relations, and user generated content have already been experienced and are unabashedly embraced by global brands.