Digital Pharma East 2012: Mark Baker Builds for Hunters, Not Browsers

@Spitz interviews Mark Baker, Chief Development Officer of HipCricket at the Digital Pharma East Conference in Philadelphia, October 15-18, 2012.

Fresh from his keynote presentation entitled “Responsive Design 101 – An Understanding for Healthcare Marketers,” Mark defines and elaborates on the revolutionary new technique, and shares the immediate benefit of building only a single instance that dynamically responds to mobile channels. He shares how mobile users are qualitatively different in how they seek and engage with content, “hunters, not browsers,” and describes how experiences designers create within the healthcare space must reflect that shift. Concerns about fair balance information translating smoothly through different device screens are also addressed, and how market research lies at the heart of ensuring engagement works for all audience types, regardless of channel or gadget.

Visit the HipCricket website¬†and follow them on Twitter for more information and case studies; and don’t forget to share your thoughts below!


Michael Spitz , known most often as just "Spitz," is Editor-in-Chief of the Pixels & Pills and a prollific tweeter, blogger, and article writer, active in digital health across all specialties. Follow him @SpitzStrategy.



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