@Spitz interviews John Ridgeway, Director New Business & Digital Strategy from Local Wisdom at the Digital Pharma East Conference in Philadelphia 2012.
John elaborates on the similar shifts in consumer attitudes toward privacy between the finance and healthcare sectors, his own career evolving in tandem. He describes how both industries face many of the same hurdles regarding the handling of personal, highly sensitive information, and how finance companies have set a viable precedent for pharma. John also illustrates numerous best practices for digital pharma, and how baby steps eventually and inexorably lead to huge leaps for the space when clients relationships and proven strategy guide the opportunities.
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