Digital Pharma East 2012: Fabio Gratton Humanizes the Digital Health Machine

@Spitz interviews Fabio Gratton, Chief Experience Officer from Ignite Health at the Digital Pharma East Conference in Philadelphia, October 15-18, 2012.

Fabio discusses how innovation and good taste in digital health are ultimately fueled by healthy client relationships, where trust and transparency are earned with great work. He also talks about the importance of risk taking, and how failure is inevitable, and should be embraced not only as a necessary part of doing business, but as a way to learn and discover new opportunities. Lastly he points to the human element in all that we do: Our ultimate end-user, patients in need, their physicians who seek the best solutions, and our relationships with clients, who not only look to healthcare communicators for guidance, but also support and partnership.

Follow Fabio on Twitter¬†@skypen,¬†and visit the Ignite Health website to learn more. And don’t forget to leave your comments below!


Michael Spitz , known most often as just "Spitz," is Editor-in-Chief of the Pixels & Pills and a prollific tweeter, blogger, and article writer, active in digital health across all specialties. Follow him @SpitzStrategy.



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