Shaping the Industry Approach to the Patient Blogger and Online Brand Reputation
from the eDTC Revolutions Conference in Washington, DC
September 14, 2012
Panelists:
David Goldsmith, VP, Product Partnerships & Development, Alliance Health
Michael Spitz, SVP, Managing Director, Healthcare Interactive Technology, ZEMOGA
Dorothy Wetzel, Founding Partner & Chief Extrovert, Extrovertic
Moderator: Stu Klein, Healthcare Practice Lead, Interpublic
In Part II of three, panelists continue to discuss the opportunities and challenges of working with patient bloggers as advocates for disease state education, brand messaging, and peer-to-peer empowerment. Examples are cited from several categories, including chronic conditions such as diabetes; prescriptive recommendations are made, and best practices cited.
Share your own comments below, and stay tuned for the third installment‚¶
