Shaping the Industry Approach to the Patient Blogger and Online Brand Reputation
from the eDTC Revolutions Conference in Washington, DC
September 14, 2012
Panelists:
David Goldsmith, VP, Product Partnerships & Development, Alliance Health
Michael Spitz, SVP, Managing Director, Healthcare Interactive Technology, ZEMOGA
Dorothy Wetzel, Founding Partner & Chief Extrovert, Extrovertic
Moderator: Stu Klein, Healthcare Practice Lead, Interpublic
In Part I of three, panelists discuss the opportunities and challenges of working with patient bloggers as advocates for disease state education, brand messaging, and peer-to-peer empowerment. Examples are cited from several categories, including chronic conditions such as diabetes; prescriptive recommendations are made, and best practices cited.
Share your own comments below, and stay tuned for the second and third installments…
