Spitz from @PixelsandPills interviews Stu Klein from Interpublic at the eDTC Revolutions Conference in Washington, DC, September 13-14, 2012.
Stu shares his enthusiasm for engaging patients with the healthcare information they need, in the way they now prefer to communicate. He suggests that pharma and device companies should stop waiting for guidance and embrace simple, practical methods for connecting with constituents. Examples of proven techniques include pre-approved, boiler plate responses and FAQs. Stu also believes that even the touchy subject of paid bloggers should be broached, since sponsored advocacy is a common and acceptable practice in other industries, transparency being the key to success.
What do you think about healthcare social media, patient engagement, and bloggers? Add your comments below!
