Spitz¬†from @PixelsandPills interviews Dorothy Wetzel, Founding Partner and “Chief Extrovert” of Extrovertic at the eDTC Revolutions Conference in Washington, DC, September 13-14, 2012.
Dorothy shares her experience in patient engagement and healthcare social media, stressing the importance of active participation across all segments, including pharma. She reminds us that good content and providing value to the end user should remain our top priorities, and how these communication resources are already available and proven for treatment providers. She also stresses the importance of strategic thinking, and keeping the needs of the patient at heart.
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