Roadmap for Mobile Health Success











Few doubt that mobile health has revolutionized medicine, but the channel remains emerging and implementation often seems more like an experiment than a routine communications venture. This month in @Pharmaphorum our own Spitz offers a step-by-step process to help ensure your goals are clear, audience is understood, and messaging resonates to engender the behavioral change you’re seeking. Click over and check it out; we’re eager to hear your thoughts, experiences, and recommendations.


Michael Spitz , known most often as just "Spitz," is Editor-in-Chief of the Pixels & Pills and a prollific tweeter, blogger, and article writer, active in digital health across all specialties. Follow him @SpitzStrategy.



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