Social Communications Fuel Healthcare Results

By Sven Larsen (@pixelsandpills)

Regular readers of the blog will know that we’re big fans of BDI’s “Case Studies and Roundtables” events. They’re small, intimate gatherings where people can really tlak about some of the issues and trends facing our industry. While a major client obligation prevent us from bringing you our usual video coverage of their latest event, we wanted to make sure that all P & P readers knew about a great opportunity to learn how social communications are changing the face of healthcare. Best of all, even though we won’t be on site, the good folks at BDI are still offering a discount code for any P & P readers interested in attending. We knew there was a reason why we liked these guys! Seriously, BDI puts on some of the best healthcare related programming in the industry and we hope you’ll all get a chance to check out their latest offering.

Here’s a fuller description of the vent from our friend and colleague, Maria Feola-Magro:

“For additional information, including registration, please¬†click here¬†to visit the event website. Use promo code¬†P&P¬†before July 18th¬†for a discounted rate of¬†$175.

Date: July 19, 2012
Time: 8:00 a.m. Р1:00 p.m.
Place: The Graduate Center of The City University of New York; 365 Fifth Avenue; New York, NY 10016
Registration Fee: $195.00

About the Event:
The 4th annual Social Communications & Healthcare: Case Studies and Roundtables will demonstrate new examples of how leading healthcare brands are accomplishing business objectives with social technologies. This year we will also focus on case studies demonstrating how major Pharmas and hospital groups are integrating social into their overall marketing and communications platform. We expect 250-300 marketing and communications professionals from Pharmas, Hospital Groups, Managed Care Providers, Medical Device Companies and Healthcare Agencies.

Stakeholders of Healthcare Social Media Panel:
The panel includes practicing healthcare professionals such as nurses and physicians as well as patient advocates and bloggers. This will be a rare opportunity to hear directly from those on the front lines of providing and receiving healthcare services and their online interactions.

Brian McGowan, Ph.D., Columnist, Author & Education Technology Consultant will be moderating the “Stakeholders of Healthcare Social Media” panel including:

  • Phil Baumann, Registered Nurse,¬†HealthIsSocial
  • Andrew Lopez, Registered Nurse,¬†Nursefriendly, Inc.
  • Dr. Howard Luks, Chief of Sports Medicine and Arthroscopy,¬†University Orthopedics, PC & Westchester Medical Center
  • Sarah Krug, CEO,¬†Cancer 101,¬†President-Elect at¬†Society for Participatory Medicine

Case Study Presenters and Moderators:
Gregg Fisher, Managing Director, LBi Health
Sarah Krug, CEO, Cancer 101, President-Elect at Society for Participatory Medicine 
Andrew Lopez, Registered Nurse, Nursefriendly, Inc.
Dr. Howard Luks, Chief of Sports Medicine and Arthroscopy, University Orthopedics, PC & Westchester Medical Center
Talya Miron-Shatz, PhD, Marketing Department, Wharton, University of Pennsylvania 
Dr. Farris Timimi, Medical Director, Mayo Clinic Center for Social Media, Mayo Clinic
John Vieira, Senior Director, Strategic Marketing, Daiichi Sankyo Inc.

Event Format: 
The conference uses a proven half-day event format from 8:30 AM until 1:00 PM at The Graduate Center of The City University of New York in midtown Manhattan, New York City. The agenda will consist of several case study presentations and a panel discussion in the general auditorium with 250+ attendees. The presentations and panel will be followed by two moderated interactive roundtable discussion group sessions with 8-12 attendees each on very specific topics. We will also host a networking breakfast and networking breaks in between sessions.

Hotel Sponsor: Hotel 373 is the official hotel of BDI’s events.¬†Click here to receive a discounted rate

Pfizer; PR Newswire/MultiVu; Within3; LBi Health; Cancer 101 ; Society for Participatory Medicine; Cinchcast; Direct Marketing News; HealthWorks Collective; International Association of Business Communicators РNew York Chapter; NYC Health Business Leaders; New York University School of Continuing & Professional Studies; Pixels and Pills; Public Relations Society of America РNew York Chapter; SEMPO; Social Media Today

For event related questions and registration, please contact Maria Feola-Magro at or 212.765.8043.
For sponsorship/speaking opportunities, including pricing, please click here or contact Jennifer Brous at or212.765.8358.

For additional information, including registration, please¬†click here¬†to visit the event website. Use promo code¬†P&P¬†before July 18th¬†for a discounted rate of¬†$175.”



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