Making the Case for Mobile in Healthcare


Weve been writing a lot about the case for mobile in healthcare over the past couple of years. And were going to keep writing about it. With one quarter of US adults turning to their mobiles for healthcare information, its important that the industry keeps pushing forward with innovative sites, apps and tools that will keep us at the top of our game and, in the end, be useful to the community at large.

To that end, exploring how to better accomplish this is always something were interested in. Which is why, on Thursday, January 26th, some of the crew from Pixels & Pills will be at the BDI Mobile Healthcare Communications 2012 Case Studies and Roundtables.

About the Event:
Consumers and professionals are increasingly using their mobile devices for healthcare information. They are also interacting with healthcare providers and colleagues on their mobile phones. This conference will demonstrate the best case studies of how major healthcare brands are connecting with consumers and professionals through mobile communications.

Speakers and Roundtable Moderators:
Meighan Berberich, Vice President, Marketing,BlogTalkRadio
Lance Hill, CEO,Within3
Scott Hopkins, Executive Vice President,Anderson Direct Marketing
Monique Levy, Vice President, Research,Manhattan Research
Dr. Katherine Malbon,Assistant Professor of Pediatrics, Division of Adolescent Medicine,Mount Sinai Hospital
Talya Miron-Shatz, PhD, Marketing Department,Wharton, University of Pennsylvania
Jenna Mons, Consumer Product Manager for LAP-BANDǬÆ,Allergan
Mario Nacinovich, Jr.,Editor-in-Chief,Journal of Communication in Healthcare; Managing Director,AXON
Xavier Petit,Shire
John Vieira, Daiichi-Sankyo
Date: Thursday, January 26, 2012
Time: 8:00 a.m. – 1:00 p.m.
Place: The Graduate Center of The City University of NY; 365 5th Ave; NY, NY 10016

For additional information, including registration, pleaseclick here to visit the event website. Use promo codeP&P for a discounted rate of$175.

Hotel Sponsor: Hotel 373 is the official hotel of BDI’s events. Click here to receive a discounted rate

PR Newswire;Within3;Anderson Direct Marketing;BioCrowd ;Cinchcast;Journal of Communication in Healthcare;Manhattan Research;New York University;Pixels and Pills;Public Relations Society of America – New York Chapter;Society for Healthcare Strategy and Market Development



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