Vacation Series: Event Management


By Sven Larsen (@zemoga)

Do the dog days have you feeling down? Wish you were working on your tan at the beach, or backpacking through Europe with friends? As members of one big Pharm-ily, we often like to share advice with each other, but were really encouraging you to heed our words this time: take a vacation!

Why, you ask?

Because once September starts, its full speed ahead for the Pharma community. The Pixels & Pills tour bus okay, we dont really have a tour bus is gearing up for an East Coast event extravaganza this fall, and were psyched to meet up (or tweet up, as it were) with some of our favorite faces of Pharma!

But if youre still stuck behind the desk this August, take advantage of the downtime to join us for the ride and put together your fall event schedule. Heres a lineup of where well be in the coming months:

ePatient Connections 2010
Tuesday, September 28th-Wednesday, September 29th
The Hyatt at Bellevue, Philadelphia, PA

  • Pre-Conference Workshops
  • One-on one coaching with the likes of Jonathan Richman and Johnson & Johnsons Robert Halper
  • Keynote speakers include e-Patient Dave DeBronkart and Novartis Maureen Byrne
  • Innovation Island offers hands-on demos of latest in medical technology
  • Social Pharmer UnConference hosted by Shwen Gwee

Pixels & Pills is hosting the official e-Patient Conenctions 2010 cocktail party immediately following the end of Day One, where well be debuting our EXCLUSIVE two-disc DVD set, Pixels & Pills The Interviews: Volume One.

Get $300 off the registration fee with exclusive P&P discount code “PIXELS300!

Visit for more information.

The Multi-Channel Pharma Marketing Event
Wednesday, October 13th-Thursday, October 14th
Doubletree Hotel, Princeton, NJ

  • Speed networking session
  • Insights and presentations from AstraZeneca, EMD Serono, Sanofi-Aventis, Bristol Meyers Squibb, and more
  • Roundtable discussion groups
  • Evening workshops
  • Group session with diabetes activist & patient blogger Allison Blass

Visit for more information.

Digital Pharma East
Monday, October 18th-Thursday, October 21st
The Hyatt at Bellevue, Philadelphia, PA

  • Pre-Conference Workshops
  • Faculty of thought leaders includes Shwen Gwee, Gigi Peterkin, and Doc Searles
  • Continues tradition of its hit UnConference
  • Keynote from Pharma marketer/cancer survivor Ian Talmage and futurist/author Ian Morrison PhD
  • Pharma Twitterama session led by Shwen Gwee
  • Mobile Pharma one-day conference
  • Winner of The Pharmaguy Social Media Pioneer Award announcement

Visit for more information.

UnNiched 2010
Monday, November 1st-Tuesday, November 2nd
CUNY Graduate Center, New York, NY

  • Created by Enspektos/Path of the Blue Eyes Fard Johnmar
  • Unique collaborative application of digital strategy skills to support a cause
  • Ongoing online discussion groups and webinars to prepare attendees for challenge
  • 2-day challenge UnThink: create health educational initiatives to benefit Lung Cancer Alliance
  • Group submissions judged by a panel of notable e-Patients, health communications experts, and more
  • $2,000 donation on behalf of the winning team will be made to the Red Cross earthquake relief

Pixels & Pills will be shooting the official challenge documentary live at the event. We will also be holding our invitation-only First Anniversary Party on the evening of Day One at the Bookmarks Lounge in the Library Hotel.

Get 15% off the registration fee with exclusive P&P discount code “PixelsPills!

Eye for Pharma eCommunication & Online Marketing
Monday, November 8th-Tuesday, November 9th
Hyatt Harborside, Boston, MA

  • Appearances by Shwen Gwee, Silja Chouquet and representatives from EMD Sorono, Johnson & Johnson, AstraZeneca, and Pfizer
  • Key opinion leader panel: How Physicians Think
  • Interactive workshops
  • Sales-free agenda
  • Compelling and unique discussion topics by respected industry voices
  • Over 250 top-tier industry attendees

Get $400 off the registration fee with exclusive P&P discount code “PIX+PIL!

Visit for more information.



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