Pixels & Pills is hitting the road yet again – this time to Alexandria, VA for CBI’s Disease Education and Bio/Pharmaceutical Product Promotion Using Social Media Tools Conference. The conference will take place on June 22 – 23, 2010 at the Hilton Mark Center, and features industry insights and case studies from the likes of May Clinic’s Lee Aase, Sanofi-Aventis’ Craig Audet, and some familiar faces, such as J&J’s Marc Monseau and Robert Halper. Breakfast on Day One is on us (Pixels & Pills is a sponsor of the event), and our very own DJ Edgerton and Guy Mastrion will be discussing what’s next in social media on Day Two.
The Internet has become, for some patients, a primary source of information for health issues ranging from symptom diagnosis to treatment options. With the rise of social media, people are frequently turning to each other for this information, creating communities or patients that share content and inform their peers on a regular basis. The goals of the conference include:
- Determining patterns in consumer online behavior
- Identifying sources of consumer education and information
- Locate opportunities for social media involvement
- Establish guidelines for corporate responsibility online
With special guest, Jean-Ah Kang, Special Assistant to the Director, Division of Drug Marketing, Advertising, and Communications, FDA, there’s no excuse to miss out on this crucial conversation!
Pixels & Pills will be in the middle of all the action, interviewing the conference presenters and attendees, and bringing the latest news from CBI’s Disease Education and Bio/Pharmaceutical Product Promotion Using Social Media Tools Conference live on pixelsandpills.com.