This post is part of a series of posts highlighting the current champions in healthcare social media. A lot has changed in the past year or so, and some social media superstars have emerged. Here, we give them the spotlight to hopefully inspire your efforts in social media.
By Krissy Goelz (@krisgoelz)
While we were looking for [...]
Tags:ADHD·advertise·aggregation·Blog·brand·cause·community·consumer·experience·Facebook·health services·history·industry·information·nonprofit·opportunity·Pharma·philanthropy·positive·practical·recalls·reputation·social media·Video·widget·YouTube
(Photo courtesy of The Next Web)
By Kristin Phillips (@KLAPhillips)
Many bloggers find that creating compelling blog content isn’t always a field of dreams; just because you build it, doesn’t mean readers will come.
Popular, well-read blogs don’t happen overnight. Most of the time blogs with large viewership are cultivated over time, but it doesn’t mean you have [...]
Tags:Blog·bookmarks·content·exposure·Facebook·guest blog·information·interesting·issues·link·multimedia·optimize·perspective·promote·quality·reader·repeat·signature·smart·Social network·subscribers·topic·Twitter·vision·writer·YouTube
Jamie Turner, Chief Content Officer of The 60-Second Marketer, discusses FDA guidance, pharma diving into social media, and building the infrastructure to support successful involvement in the conversation.
Tags:#dtc2011·conference·DTC National Convention·DTC Perspectives·events·FDA·guidance·interview·Pharma·social media·strategy·Video·YouTube
By Sven Larsen (@zemoga)
As we pointed out on March 9, involved, passionate patients are some of the all-stars of social media, bringing their hard-earned expertise forward to influence and opine on the state of medicine and care.
Surprisingly, another all-star group in social media are hospitals. A year ago, only 10% of hospitals were using social [...]
Tags:administrator·community·connection·dialogue·doctor·Facebook·Farmville·Hospital·marketing·Medicine·nurse·online·patient·policy·PR·social media·Twitter·Video·YouTube
By Sven Larsen (@zemoga)
The average American logs about 60 hours a month online, and spends one-third of that time on social networks and playing games, according to data from recent Neilsen surveys. By extrapolation, that means the average American is spending 2 hours a day online, and 40 minutes of that is with social networks [...]
Tags:cognitive surplus·digital·e-mail·engaging·games·goals·ideas·innovation·instant messaging·Nielsen·questions·social networks·work·YouTube
Videos are a great medium to connect with customers and engage them in your brand. According to a study by the University Of Pennsylvania Wharton School Of Business, prospects are 72 percent more likely to purchase a product or service when video is used. That’s because when people view a video, they gain a greater [...]
Tags:community·content·humor·impressions·marketing·Old Spice·size·social networks·viral video·YouTube
By Dan Bobear (@dbobear)
Now that AstraZeneca’s experimental blood thinner Brilinta has been given the green light by an advisory committee of the U.S. Food and Drug Administration, they need to prepare for the next hurdle they face: usurping category leader, Plavix, which is slated for generic availability sometime next year.
Most critical: changing physician prescribing behavior.
The [...]
Tags:AstraZeneca·audience·Blogs·branding·Facebook·image·interaction·location-based·marketing·Patients·physicians·social media·Twitter·YouTube
Last year’s ePatient Connections conference was the event of the year, attracting some of the most influential voices in the industry and garnering lots of positive feedback from the attendees. Pixels & Pills sat down with conference leader Kevin Kruse to talk about why we all should be attending this year’s event.
1. ePatient Connections 2009 [...]
Tags:communication·Conferences·DDMAC·Digital Tools·drug safety·Education·epatient·events·Facebook·FDA·healthcare·interviews·marketing·Online Communities·patient communities·Patients·Pharma·social media·Social network·technology·Thought Leaders·Trends·Twitter·user needs·YouTube
By Kimberly Reyes (@CommDuCoeur)
It’s no shock that on Monday, February 8, 2010, people were buzzing about the Superbowl game the day before. What was a surprise is that they weren’t necessarily talking about the New Orleans Saints first Superbowl win against the Indianapolis Colts – they were most likely gushing over the Weiden + Kennedy [...]
Tags:Amgen·celebrity·endorsement·FDA·IPhone·John Mack·Johnson·Johnson & Johnson·marketing·Novo Nordisk·Old Spice·personality·Pharma·Pharmaceutical industry·social media·Twitter·VNR·Wyeth·YouTube
By Bob Mason (@BobMasonPalio)
Social media is one of the biggest shifts in modern business. Facebook, LinkedIn, Twitter, blogs, Wikis and more have created new opportunities for businesses to interact and learn about their customers, prospects, competitors and even their own employees. Twitter alone boasts 50 million Tweets each day – that’s 600 per second.
To support [...]
Tags:Blogs·brand·Facebook·Google·LinkedIn·marketing·Search Engine Optimization·Twitter·Wikis·YouTube
