Tag Archives: Wyeth
Can Pharma Have an Old Spice Guy? Pharmas Problems With Personality
By Kimberly Reyes (@CommDuCoeur) Its no shock that on Monday, February 8, 2010, people were buzzing about the Superbowl game the day before. What was a surprise is that they werent necessarily...
Posted in Social Media
Tagged Amgen, celebrity, endorsement, FDA, IPhone, John Mack, Johnson, Johnson & Johnson, marketing, Novo Nordisk, Old Spice, personality, Pharma, Pharmaceutical industry, social media, Twitter, VNR, Wyeth, YouTube
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