Tag Archives: Web Design
Healthcare Creative Showcase
This post continues Creativity in Pharma week as we salute the noteworthy campaigns, commercials, and websites designed to compel and inspire inspire the healthcare community. By Kimberly Reyes...
Posted in Social Media
Tagged advertising, branding, communication, creativity, digital strategy, Education, innovation, marketing, Patients, Pharma, Web Design, website
2 Comments
Attention To Detail: The FDA Is Watching You
By Ian DeMeritt, PhD (@idemeritt) As printed promotional materials are continually being replaced by flashier electronic detail aids and on-line content, it is not surprising that DDMAC continues...
Posted in Social Media
Tagged advertising, Compliance, DDMAC, digital media, digital strategy, drug safety, Education, FDA, Pharma, technology, Web Design, World Wide Web
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Seth Levine on Neuro Marketing Research
Live From the E-Pharma Summit (#epharma) Seth Levine of One to One Interactive Health explains the new science of Neuro Marketing Research and how Pharma companies are using it to test new digital...
Posted in Digital Health
Tagged #epharma, data, Design, digital strategy, Digital Tools, e-pharma summit, innovation, Patients, Pharma, Pharmaceutical industry, technology, Trends, User Experience, user needs, Web Design
4 Comments
More Info on the Health Tweeder
By Guy Mastrion (@gmastrion) and DJ Edgerton (@wiltonbound) It's official. You guys love the Health Tweeder! Thanks for all the great comments and suggestions on how we can take the site to the...
How to Whip Your SEO in to Shape
By Russ Ward (@russcward) In recent weeks I have been looking for a very direct analogy that describes search engine optimization. Well I grappled with ideas like car maintenance, custodian...
Posted in Digital Health
Tagged communication, Digital Tools, SEO, technology, User Experience, Web Design
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Compliancy, Creativity and Consumers – User Interface Design in the Pharma Space
By Guy Mastrion The debates never seem to end about the ideal UI design. And the truth is there really is no ideal. However, there is a best-case scenario for just about every situation. It takes...
KISS – Healthcare and the Potential of Simplicity
http://www.flickr.com/photos/kubina/ / CC BY-SA 2.0 By Guy Mastrion As a Creative Director in advertising Ive always considered my ultimate task to be making complex ideas seem simple. To boil down...
Posted in Social Media
Tagged Design, Education, social media, Thought Leaders, User Experience, Web Design
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The FDA, Freedom of Speech and the Web
By Guy Mastrion For Pharma marketers, digital media (the web specifically) is anything but black and white. The FDA requires that all branded marketing and promotional materials be viewed within...
Posted in Social Media
Tagged Compliance, Education, FDA, Legal Issues, Pharma, social media, Web Design
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Not Just Brochures Anymore
(photo by the Onion) By Dan Licht Pharmaceutical sites aren't just brochure-ware any more. As the world goes online so are it's patients. They are flocking to sites for information and...