This post continues Creativity in Pharma week as we salute the noteworthy campaigns, commercials, and websites designed to compel and inspire inspire the healthcare community.
By Kimberly Reyes (@CommDuCoeur)
Creativity is a virtue. Creativity requires that you see the world from a fresh and innovative perspective. Creativity sometimes requires resourcefulness, thoughtfulness, sensitivity. In marketing and advertising, creativity [...]
Tags:advertising·branding·communication·creativity·digital strategy·Education·innovation·marketing·Patients·Pharma·Web Design·website
By Ian DeMeritt, PhD (@idemeritt)
As printed promotional materials are continually being replaced by flashier electronic detail aids and on-line content, it is not surprising that DDMAC continues to cast a regulatory eye on digital presentations of pharmaceutical advertisements. Last April, they fired a resounding shot across the bow of the pharma world that sent a [...]
Tags:advertising·Compliance·DDMAC·digital media·digital strategy·drug safety·Education·FDA·Pharma·technology·Web Design·World Wide Web
Live From the E-Pharma Summit (#epharma)
Seth Levine of One to One Interactive Health explains the new science of Neuro Marketing Research and how Pharma companies are using it to test new digital offerings.
Tags:#epharma·data·Design·digital strategy·Digital Tools·e-pharma summit·innovation·Patients·Pharma·Pharmaceutical industry·technology·Trends·User Experience·user needs·Web Design
By Guy Mastrion (@gmastrion) and DJ Edgerton (@wiltonbound)
It’s official. You guys love the Health Tweeder! Thanks for all the great comments and suggestions on how we can take the site to the next level. Here’s the official press announcement about the newest project from Pixels & Pills.
ZEMOGA AND PALIO LAUNCH PIXELS & PILLS, A DIGITAL [...]
Tags:Blogs·communication·data·data visualization·Design·Digital Tools·innovation·Pharma·Pharmaceutical industry·social media·Thought Leaders·Trends·Twitter·User Experience·Web Design
By Russ Ward (@russcward)
In recent weeks I have been looking for a very direct analogy that describes search engine optimization. Well I grappled with ideas like car maintenance, custodian duties, dental care and social networking as basic analogies for SEO.
But then I was running on a treadmill this morning during my usual daily workout and [...]
Tags:communication·Digital Tools·SEO·technology·User Experience·Web Design
By Guy Mastrion
The debates never seem to end about the ideal UI design. And the truth is there really is no ideal. However, there is a best-case scenario for just about every situation. It takes a thoughtful and wide-ranging assessment to understand what might be called the cost-benefit ratio or ROI of any solution.
The objective [...]
Tags:Design·digital strategy·Human-Computer Interaction·Pharmaceutical industry·Project management·User Experience·User interface·user needs·Web Design
http://www.flickr.com/photos/kubina/ / CC BY-SA 2.0
By Guy Mastrion
As a Creative Director in advertising I’ve always considered my ultimate task to be making complex ideas seem simple. To boil down the promise of a brand to its essence is a process of subtraction.
I appreciate well-designed and simple objects, ideas, visualizations, whatever. Let’s just keep it simple, especially [...]
Tags:Design·Education·social media·Thought Leaders·User Experience·Web Design
By Guy Mastrion
For Pharma marketers, digital media (the web specifically) is anything but black and white.
The FDA requires that all branded marketing and promotional materials be viewed within the context of the approved label. For brands and the consumers they serve this means indication, claims and the requisite fair balance.
As marketing partners we understand the [...]
Tags:Compliance·Education·FDA·Legal Issues·Pharma·social media·Web Design
(photo by the Onion)
By Dan Licht
Pharmaceutical sites aren’t just brochure-ware any more. As the world goes online so are it’s patients. They are flocking to sites for information and access when they cannot get to a doctor or when they are curious about their condition. So how should Pharma sites [...]
