by Briana Campbell (@MsMatchGirl)
Ever since social networking became a popular way to communicate, people have been sharing with gusto, whether that’s the minutia of their daily lives (I had the best corned beef sandwich!) or crowing about significant milestones (I completed my first marathon!). Not only has social media provided an outlet for expression, it’s [...]
Tags:communication·digital strategy·Digital Tools·Education·innovation·marketing·social media·social media strategies·social networks·strategy·Trends·user needs
by Krissy Goelz (@krisgoelz)
Mirror, mirror on the wall, who’s the healthiest one of all?
Imagine if looking in the mirror could reveal more than just the lines on your face or the state of your hair. What if the mirror was magic and could know what medications you needed to take or whether your blood sugar [...]
Tags:Compliance·Design·Digital Tools·Education·engagement·future·Health·Health care·healthcare·information·innovation·magic mirror·RFID·technology·User Experience·user needs
by Sven Larsen
Are you ready to make a life-or-death decision?
Most decisions aren’t as dramatic as the one the main character faces in the movie Sophie’s Choice – deciding which of her children will live or die at the hand of Nazi prison guards – but how you approach health care privacy can be the difference [...]
Tags:Communities·community·Digital Tools·Education·Health care·healthcare·information·innovation·patient·Patients·privacy·technology·Trends·user needs
Today’s guest post comes from Ken Thorlton, SVP, Creative Director, of HealthEd. Ken has been with HealthEd since 2004, now serving as senior vice president, creative services. In this role, he manages design teams and oversees all aspects of creative development—interpreting clients’ communication strategies, visually capturing patient insights and needs, and unifying that vision into [...]
Tags:Compliance·Design·Education·health literacy·patient·Patients·Thought Leaders·user needs
Started in 1996, Cysticfibrosis.com connects a large audience who can’t come together in real life. Here she talks with Pixels & Pills host Alice An, at Digital Pharma East 2011, about the evolution of the site.
Tags:#digpharm·Communities·community·Cystic Fibrosis·cysticfibrosis.com·Digital Pharma East·Jeanne Barrett·patient communities·patient education·patient engagement·patient portal·Patients·user needs
A presentation from our own Dan Licht and Piers Fawkes, of PSFK.
Re-Imagining HEalth: How UNICEF Is Using Digital Innovation To Create a Better World
View more presentations from Sven Larsen
Tags:#epatcon·conference·Conferences·Dan Licht·Education·Future of health·Future of Health Report·innovation·Piers Fawkes·PSFK·Thought Leaders·Trends·UNICEF·user needs
by Krissy Goelz (@krisgoelz)
Weight Watchers – SparkPeople – Livestrong – Tap & Track – iFitOne – FatSecret – Diet Organizer – do any of these sound familiar to you?
If you’re part of the ⅔ of the adult American population who is either overweight or obese, and part of the ⅓ of that same [...]
Tags:applications·apps·communication·Compliance·Digital Tools·health apps·mobile·mobile apps·patient·Patients·technology·Trends·user needs
Here at Pixels & Pills, we’re always trying to push the conversation about health and pharma in the digital space harder and farther along. Which is why we were intrigued when Shwen Gee let us know about The Social Health Un-Conference (SXSH), taking place September 19th, right before ePatient Connections.
Aside from the impressive speaker list [...]
Tags:communication·Communities·community·conference·Conferences·Education·engagement·events·Health·Health care·information·innovation·Legal Issues·Patients·Pharma·Pharmaceutical industry·social media·Social network·Thought Leaders·Trends·user needs
by Jason Brandt (@jasondmg3)
Attracting visitors to your website is one thing; keeping them engaged is another. With patent expiries and a shrinking sales force on the horizon, pharmaceutical companies need to think strategically about their digital delivery strategy and optimize their most valuable asset: their website.
Social networks are an important component of the marketing mix, [...]
Tags:brand website·business·business strategy·digital strategy·engagement·information·innovation·marketing·Pharma·Pharmaceutical industry·technology·User Experience·user needs·website·Websites
We’re excited to be participating in another UnNiched(micro) breakfast at the CUNY Graduate Center in October.
This one, however, will prove to be a little different from other events that UnNiched has hosted in the past. This one is a grown up show and tell, or, as they are calling it “Scratch, Sniff and Learn.”
That’s right. [...]
Tags:conference·Conferences·data·Design·Digital Tools·Education·innovation·media·mobile·Patients·strategy·technology·Thought Leaders·Trends·unNiched·User Experience·user needs
